Communication Assistance for Non-Profits

Multi-media platform capacity building

VISTA Name: 
Michael Ewing
Program Start: 
Program End: 
Project Description: 

The Corps member will be part of CAN TV’s strategic moe toward helping groups repurpose content for strategic placement on multiple platforms such as social networking and video sites, RSS feeds and other resources. The Corps member will work with 5-10 nonprofit groups that use CAN TV and will help determine how to best extend content via multi-media platforms to achieve better results. The findings will help inform the updating of CAN TV’s workshops and classes to better respond to a transitioning media environment.

The Corp member will work with staff to evaluate client needs, examine best practices and elicit information about “lessons learned.” Curriculum will be developed that integrates new media tools and responds to client needs. CAN TV’s participation on multiple media platforms will provide an opportunity to learn by doing, training the trainers that work through CAN TV, who will then be responsible for training the public.

Project Outcome: 

Mike has been a great asset to CAN TV. Over the past year, our VISTA has worked to help build CAN TV’s capacity to find the easiest, most effective way to serve our nonprofit clients’ needs in the Web 2.0 era. He started by surveying the members and found that lack of time and technical expertise prevented many of the groups from extending their content through online tools. Curriculum was created and tested in order to make the process of extending content online easy, efficient, and effective for the clients we serve. Free software was also selected and used as part of the curriculum. Case studies that highlight the impact of the project were completed for select groups. One pilot member reported on the benefits of the project at a quarterly cable commission meeting this summer. In order to ensure the sustainability of the project, best practices from these case studies will be implemented into our nonprofit services.

Overall, Mike was able to accomplish the tasks associated with the project. It was challenging working with the schedules of the nonprofit groups and getting them to respond in a timely fashion.

Transmission Project