One of the many capacity building functions Jason has provided has been with media support for a brand new federally funded grant project MOLLIE. Working with the CMC video artist in residence, Jason produced a promotional video that will help insure the future of this fledgling project that is only funded for a year. In addition, he extended GRTV outreach efforts by providing much needed video help to local non-profits who otherwise could not afford it.
Jason became a key participant in making our Spring Alliance for Community Media conference a success. With his local connections with artists, Jason put on an art installation that included a live broadcast on Channel 24 Livewire, interactive wireless video transmission, and addressed contemporary issues with technology and community development/education.
His most recent contribution to the future of this organization, relates to his new job description. As Public information officer, Jason is using his graphic design skills to create a new”image and look” for the CMC. Now we have someone doing regular press releases, sending out event information to local calendars, and supporting the CMC outreach efforts. The CMC looks forward to Jason’s second year of service.
This month will end the VISTA tenure of Amy McKenzie with the Mobile Learning lab for Information Education (MoLLIE) of Grand Rapids Community Television (GRTV).
Amy’s year with MoLLIE was characterized by a maturing of the project, both in its partnerships with area schools and its facility with linking MoLLIE efforts to the area mandated curriculum. Relationships that were begun with area teachers in our first year of operation continued and thrived. Those teachers that utilized MoLLIe in the first year actively promoted the MoLLIE project to their colleagues leading in turn to an expanded clientele of teachers in a broader selection of schools.
Amy played a crucial role in this path to success for the MoLLIE project. She produced an eight minute promotional DVD for the MoLLIE project. The DVD has been extensively utilized over this past year to immediately familiarize area teachers, principals, and school administrators with the educational services provided by MoLLIE. Amy’s production has been crucial in spreading the word in our community of the availability and the successes of the MoLLIE project. Not only is the promotional DVD an accurate portrayal of the efforts of the MoLLIE project but it also represents the talents of Amy as a film and video artist. This year, in national competition, Amy’s DVD won the Alliance for Community Media award for documentary video.
Amy has also provided stellar service to MoLLIE by producing for cablecast a weekly program entitled MoLLIE Matinee, a showcase of the works of students and NPOs produced with MoLLIE assistance. By the end of this reporting period there were 44 thirty-minute episodes of MoLLIE Matinee, with more in production.
The MoLLIE office underwent major changes this summer with increases in staff and a move to a much larger office. Amy did a superb job of handling the logistics of the move as well as developing and implementing new organizational procedures for all aspects of the operation, including staff, equipment, and scheduling.
Additionally, Amy has taken charge of making sure that the work on each project in completed, compiled, put to tape, and aired on GRTV as part of “MOLLIE Matinee” which airs every Tuesday at 3:30 p.m. In many ways, the most important part of the video process (including script, story board, shooting, and editing) is watching the final product air on TV, and Amy makes sure that this part happens each week.
Finally, though it hasn’t been mentioned the biggest part of Amy’s work (as it is with every member of our team) is going to the schools and after-school centers and working directly with the students. Amy has a gift for working with students, and a strong background in video production that results in both high-quality student videos and high-impact learning.
Amy’s professionalism, demeanor, talent, and organizational skills have secured her a full-time position with GRTV to continue on as the office manager and instructor for the MoLLIE project upon the expiration of her VISTA tenure.
As a long time supervisor and department head, I have seldom had a team member that consistently performs at the high levels of excellence as does Amy McKenzie. The VISTA program should be very proud to have her as an alumna.
As part of corps member Meaghan LaSala’s outreach strategy in the town of Bangor, Maine, she has attended community meetings, interviewed community members and produced audio features to air at their local community radio station, WERU. These new audio features not only spread awareness of WERU to the Bangor area but also demonstrate to Bangor residents the power of local, community radio. The attached clip aired on the show RadioActive, a local environmental, social justice public affairs show.
A spreadsheet created by corps member Jessica Wholey for Brookline Access TV with detailed info on community organizations, how/if they’ve worked with them in the past and how they might work with them in the future.
Two posters created by corps member Erica Jones for Quote-Unquote, a community media center in Albuquerque, New Mexico.
A comprehensive beginners’ guide to doing community outreach. Written by corps member Erica Jones.
Postcards are hitting the mailboxes this week reminding folks that the deadline to apply for the Digital Arts Service Corps is fast approaching: March 15, 2010. We’ve also just announced our new BTOP Evaluation Assistance Initiative, to help Broadband Stimulus projects (and projects applicants) better measure their impact and effectiveness.
This Marketing Plan and Target Market Analysis brings together internal and external data points analyze and strategize around funding, volunteers and service provisioning. It was developed by VISTA member Mary Chant at MicroMentor in Portland, OR.
An example of how to promote your organization and its programs inexpensively: print up magnets to put on your cars. This inexpensive and portable strategy was developed by Nathan Badera at HandyCapable Network in Greensboro, NC.
This scoring sheet was designed to engage community members in learning more about their community and the organization. Designed by Renae Smack of Pink House in Charleston, SC, residents were challenged in a fun way and the winners received prizes. In the “My House, My Street, My Community” campaign, residents received points for home improvements (with pictures), bringing a friend to community meeting, and participating in a phone-tree.