PR

Multi-media platform capacity building

VISTA Name: 
Michael Ewing
Program Start: 
9/2010
Program End: 
9/2011
Project Description: 

The Corps member will be part of CAN TV’s strategic moe toward helping groups repurpose content for strategic placement on multiple platforms such as social networking and video sites, RSS feeds and other resources. The Corps member will work with 5-10 nonprofit groups that use CAN TV and will help determine how to best extend content via multi-media platforms to achieve better results. The findings will help inform the updating of CAN TV’s workshops and classes to better respond to a transitioning media environment.

The Corp member will work with staff to evaluate client needs, examine best practices and elicit information about “lessons learned.” Curriculum will be developed that integrates new media tools and responds to client needs. CAN TV’s participation on multiple media platforms will provide an opportunity to learn by doing, training the trainers that work through CAN TV, who will then be responsible for training the public.

Project Outcome: 

Mike has been a great asset to CAN TV. Over the past year, our VISTA has worked to help build CAN TV’s capacity to find the easiest, most effective way to serve our nonprofit clients’ needs in the Web 2.0 era. He started by surveying the members and found that lack of time and technical expertise prevented many of the groups from extending their content through online tools. Curriculum was created and tested in order to make the process of extending content online easy, efficient, and effective for the clients we serve. Free software was also selected and used as part of the curriculum. Case studies that highlight the impact of the project were completed for select groups. One pilot member reported on the benefits of the project at a quarterly cable commission meeting this summer. In order to ensure the sustainability of the project, best practices from these case studies will be implemented into our nonprofit services.

Overall, Mike was able to accomplish the tasks associated with the project. It was challenging working with the schedules of the nonprofit groups and getting them to respond in a timely fashion.

Media Justice Organizer

Organization: 
Media Literacy Project
VISTA Name: 
Leticia Miranda
Program Start: 
9/2010
Program End: 
9/2011
Project Description: 

The Corps member will support Media Literacy Project’s media justice campaigns and public awareness efforts and ensure that the message and effort of the campaigns are connected and relevant to partners, members and constituents. The Corps member will also participate in all campaigns and will function as a liaison between MLP, campaign partners and will assist the Campaign Coordinator with implementing and revising as needed MLP’s campaign strategy, with conducting campaign evaluations, and with creating campaign curricula.

MLP’s campaigns for the 2010-2011 program year include the Prison Phones campaign, the Cell Phone Literacy campaign, and the continuation of their Universal Broadband and Network Neutrality campaign.

Project Outcome: 

In 2010 MLP wrote into our strategic plan the need to develop a strategic communications department for our organization. Leticia Miranda stepped in and helped us start that process. What has changed at MLP as a result of her activities includes: MLP’s website was being redesigned and Leticia provided helpful feedback during that process

–MLP has a lovely new website that we launched in January of 2011; MLP has always created monthly deconstructions and Leticia came up with the idea to do video deconstructions
–while we can’t do these every month, she created a process for when we do them 2 or 3 times a year; MLP’s newsletter was redesigned; MLP had an increased presence in the press as a result of the Op-Eds and press releases she wrote
–prior to her arrival we did not have press releases as often or of the same caliber; MLP’s reputation as a national player was elevated through the film Free the Air, which was an MLP response to a Verizon ad, directed by Leticia; we have a communications plan; we have new ideas and plans for our annual Girls Toolbox class and Girl Tech Collective as a result of her participation and insight; due to the success of MLP’s increased visibility we were contacted by a funder who offered to provide us monies for the next 2 years for a Strategic Communications Director. Leticia has worked with the new hire and the work will continue.

Impact Quote: 

Leticia not only accomplished the proposed project, she offered her skill set in other areas as needed. Challenges initially arose around the creation of a communications plan because MLP needed a new strategic plan for her to use. Once program goals were clarified, she was able to create the plan.

Transmission Project