Marketing and Outreach
Organization:
Pui Tak Center VISTA Name:
Dan Chen
Program Start:
11/2006
Program End:
11/2007
Project Description:
Goal 1: To develop digital media training for youth in Chicago’s Chinatown.
Goal 2: To use volunteers to expand the computer center’s services.
Goal 3: To increase the effectiveness of Pui Tak Center’s publicity materials (brochures, newsletter and website) to donors, volunteers and program participants through the use of digital media.
Project Outcome:
We have increased our publicity through our VISTA’s work on designing our annual report, developing a template for our newsletter and designing our website. Dan Chen worked on the design and layout of the annual report which was published in December. The design was significantly more professional than in the past. It is sent out to donors and other interested individuals as part of our year-end donation appeal. This past year, the year end giving exceeded the amount raised in past years. Although we can’t determine if it was due to the design of the annual report, we did receive many comments about how well done it was. The Pui Tak Center has not had a regular newsletter for 7-8 years and has intended to restart it. Dan assisted in developing a design template. The newsletter will be mailed to supporters and donors as well as distributed in local churches. Dan has also begun work in redesigning our website. He has completed the initial design and site map. We are currently working on the content. After that is completed, Dan will work with a programmer to get the site up and running. All of these efforts improves our communication with current and potential supporters (donors, volunteers, etc.).