Marketing and Outreach
Organization:
Pro Bono Net VISTA Name:
Stephanie Lin
Program Start:
7/2009
Program End:
7/2010
Project Description:
A VISTA member would work with Pro Bono Net staff to define short and long-term strategic outcomes for immigrants’ rights initiatives, create a project plan, and support Pro Bono Net and its partners in achieving outcomes defined in the project plan. Each of these initiatives uses technology to benefit low-income immigrants.
Goal 1: To provide strategic guidance and technical support for Pro Bono Net’s immigrants’ rights initiatives
Goal 2: Work with Pro Bono Net staff and partners to develop a training curriculum and toolkit to support the nonprofit immigrants’ rights sector
Goal 3: Research, implement and support new technology projects
Project Outcome:
Stephanie’s primary focus was to develop a marketing database and other technology tools to expand our membership. In the year that Stephanie spent with us we increased our membership by approximately 1/3.
Stephanie’s efforts lead to a significant increase in membership as well as developed a robust marketing and outreach database that will continue to be a valuable tool for our project.
Stephanie took on a number of ad hoc research and other projects based on her interest in immigration law and policy. She also helped to support our social networking initiatives and overall content management.