Media Literacy Analysis and Curricula Development

Organization: 
Access Humboldt
VISTA Name: 
Sam Kaplan
Program Start: 
9/2010
Program End: 
9/2011
Project Description: 

The Corps member will survey the constituents of Access Humboldt, analyze the data, incorporate these key elements into our programs and curricula, and increase the awareness of the available resources.

Project Outcome: 

As a result of the Corps members service, new relationships with county media instructors and organizations have been created. Pre-existing relationships have been strengthened. Engagement with youth media makers has increased dramatically. Access Humboldt (AH) has contracted with a youth media instructor to work directly with students at the Community Media Center. (AH is located on a high school campus.) VISTA raised awareness on campus of the media resources available to students. VISTA built upon, strengthened, partnerships between AH and other community programs. These collaborations are key to sustainable programs. Still to be developed, a funding model for cash-strapped institutions.

The Corps member was also key in creating an opportunity to collaborate with a community radio partner arose with the passage of the Local Community Radio Act. Together with KMUD-FM, AH hosted Community Radio Day, a gathering of community radio leaders from around the county to share information and brainstorm future collaborations. Community members had an opportunity to participate in a Community Journalism workshop. VISTA developed two new social media tools for AH, a Miro website and a Twitter account. VISTA also revitalized an existing YouTube page. The goal of these activities was to attract more youth to AH programs.

Transmission Project