New Media Coordinator
Organization:
Grassroots.org VISTA Name:
Alice Luu
Program Start:
7/2008
Program End:
7/2009
Project Description:
he New Media Coordinator Position is a one-year full time paid Americorps*VISTA position (see compensation details below).
• Interview program clients and write compelling success stories for Grassroots.org print and web communications.
• Manage relationship with PR Firm, including telephone interviews for Press Releases
• Assist in the execution and growth of electronic media
• Create web traffic reports, manage website content updates
• Copy, Edit, Proofread and assist with writing of all print and electronic media (includes fundraising collateral, client-outreach publications, donor communication etc).
• Identify and implement technology solutions to realize strategic organizational and programmatic goals
• Assist in the creation and design of subsites for Grassroots.org (such as client help site, portal sites)
Project Outcome:
We were able to achieve most of our significant goals, and also to complete additional items not on the original work plan.
Four Grassroots.org tools are now fully documented with help guides and easy-to-understand information for our membership, which will be valuable as we increase our member base. Our blog content helps convert visitors to members, and there is now a framework for our blog. The positive testimonials will help boost membership and funding prospects. We have also opened up our blog for members and supporters to post their testimonials. Please find it here: http://www.grassroots.org/blog Grassroots.org now has a newsletter template ready to be used monthly. Our e-mail list has grown from 600 to 8000+ contacts, and our monthly content has produced a loyal group of readers. (We currently sustained less than 1% unsubscribe rate). Alice developed seven significant programmatic partnerships, which resulted in on going referrals for membership at Grassroots.org. The partners include some of the best nonprofit umbrella organizations in the country. For a full list please go here: http://www.grassroots.org/support/program-partners Developed a you tube channel site, include new overview videos for potential members and potential donors. Please go here to see: http://www.youtube.com/user/GrassrootsDotOrg Developed an earned media outreach plan, which resulted in multiple significant media mentions. This included ABCnews.com, PC world, Tech Soup, and the Chronicle of Philanthropy. Please see our media page for more info: http://www.grassroots.org/news We have grown our membership from 680 members to over 2,000. We have increased the rate of usage for our tools. In previous years, we averaged about $200,000 in free services being given away. In the past year we have given away over $2 million in services.
Impact Quote:
“Alice did an amazing job. So much so that we hired her as a full time staff person to continue the projects she started and work on new initiatives.”
- Shanke Hankins, supervisor