Outreach, Marketing, and Volunteer Coordinator
Organization:
Media Bridges Cincinnati VISTA Name:
Katie Finnigan
Program Start:
9/2009
Program End:
9/2010
Project Description:
Media Bridge’s venture into the LPFM world is a step we feel very comfortable with, but at the same respect it will weigh heavy on our staff and man power to get the Radio station up and running. We seek a VISTA to contribute in the structuring of a stable working infrastructure. To develop and implement a content management system and a volunteer management system will help offset duties from a paid staff member, which could be used towards more direct service. The LPFM radio station is particularly critical at this time as the construction permit expires in August of 2009. Failure to be on the air by that time may result in our losing this precious community resource.
Goal 1: Develop and implement a system to keep the station up to date and in compliance with FCC regulations.
Goal 2: Implement a Volunteer Management System
Goal 3: Implement sustainable Marketing & PR Plan
Project Outcome:
Katie Completed the following projects and assignments.
To increase Cincinnati’s access to local, community-based media by:
• Providing a locally owned station that broadcasts at least 50 hours a week
• Airing at least 40 hours a week of original programming produced by volunteers
• Training at least 40 local programmers
To increase the diversity of voices in local media by:
• Actively recruiting women, minorities and people of low income for programming and Advisory Board positions
• Offering broadcast training classes for less than $100
• Prioritizing shows with unique content, to ensure that a wide variety of voices are represented on the air
To promote local arts and culture and provide much needed exposure to local musicians by:
• Airing several hours of arts and cultural programming each week
• Designating blocks of airtime for local music
• Creating a library of songs by local musicians for volunteers to play on the air
To encourage public discussion and civic engagement by:
• Prioritizing talk and public affairs programs that cover issues of local importance