Social Media Development

Portland Community Media
VISTA Name: 
Denise Cheng
Program Start: 
Program End: 
Project Description: 

Access 2.0 is a three year project to expand access to and viewership of community media through new media channels. In this project, PCM will upgrade its technology and training to integrate new media channels with traditional public access channels to expand and enhance access to media as a communications tool for community members, community-based and non-profit organizations, government partners and other stakeholders. Through Access 2.0, PCM is upgrading equipment, improving technology, upgrading the PCM website, redeveloping the PCM database and reaching out to a number of groups and organizations in the community with an emphasis on underrepresented populations.

The Access 2.0/New Media Vista will work with PCM’s Media Educators and Media Facilitators to:

-Develop media education training projects, classes and curricula for expanding the skills of community producers, organizations and other stakeholders through in new media areas
-Develop skill building activities and materials to improve the competency and confidence of community members and other stakeholders in the use of new media
-Further develop PCM’s drupal-based website to strengthen user participation and better meet user needs
-Actively participate in and contribute to technical planning for PCM’s Access 2.0 project to develop new media opportunities and distribution channels for community members, community-based and non-profit organizations, government partners and other organizations.
-Build skills of community members and stakeholders in new media applications to increase distribution and sharing of community media including blogging, podcasting, cross posting and others
-Initiate and develop participation of PCM in PEGSpace project of the Alliance for Community Media and other collaborative development projects
-Develop new opportunities for volunteer participation, particularly related to new media

Project Outcome: 

Denise’s activities are focused around research and development of new media services and education. She has assisted with development of two new classes that focus on teaching participants how to prepare content for distribution via the Internet, and how to utilize online video and social networking tools to increase distribution of content, and to connect with target audiences. Denise also participates on the PR and Marketing committee, is helping to redesign our website with the goal of building capacity, is participating in grant research and writing, and helps with proofreading and layout in creation of new documents.

Denise researched and proposed a new project that was submitted for consideration to the Knight foundation. Denise’s proposal made it through the first round but has been dropped from consideration by the Knight foundation. PCM will continue to try to secure grant funding to realize this proposal. The proposal would create a new acquisition and distribution path for audio content via a new website portal. The focus of the project targeted increasing participation from immigrant, minority and youth groups using cell phone and Internet technology. Denise’s research identified very high cell phone and Internet penetration among immigrant populations in the Portland area. Denise’s project would also create a backbone for a large scale expansion of Internet based acquisition and distribution for PCM participants.

Denise revised our existing Media Education schedule to create a more polished document to promote Media Education classes and workshops. Denise has routinely been proofreading and editing public documents to maintain voice and consistency.

Denise was asked to submit a design mock-up for our upcoming website redevelopment. Her mock-up showed an advanced understanding of the kind of content rich site that many Internet viewers would appreciate. Denise’s research on social networking and how different groups consume information via the Internet comes through in her clean and rich design concept. Denise is currently assisting with implementation of our new open source database project being developed in partnership with Denver Open Media.

Impact Quote: 

Denise participation in brainstorming and discussion has provided me with a new perspective on a variety of topics including community media, who we serve, immigrant issues, community engagement and a millenial perspective on technology. Denise has reshaped my views on my career field because she asks questions I’m not often asked, and she brings a different perspective and set of experiences to the organization. I am very grateful for the opportunity to have worked with her.”
- Bea Coulter, supervisor

Transmission Project