The Media Aid Center

Los Angeles, CA

Mission: To build bridges of communications through new media training & education, & develope programs aimed at empowering & enlightening

The Media Aid Center is a non-profit that operates a media production training program in South Los Angeles. The M.A.C. delivers an in depth & hands-on experience in new media production for the underserved adults & youth in the community. Be it editing, learning to properly use cameras or lighting techniques, we provide our students with training capable of getting themselves work in the entertainment industry. This innovative program leverages our students need for work experience to create ethnically & culturally sensitive issue oriented programs. The center combines education with the creation of services & infrastructure necessary for the community to support it’s cultural needs & civic participation.

The M.A.C. is currently involved in teaching media curriculum full time at Jordan & Freemont H.S. & are in talks with other prospective High Schools surrounding LA,CA.

Supported Projects

School Site Manager

Michael Matthews

Currently the Media Aid Center provides during and afterschool digital media production courses for five high schools in South Los Angeles supporting large underserved and disadvantaged communities. The center supplies mobile media labs and studio facility to support community engagement and youth involvement activities.

The school site managers will be in charge of recruiting, training, supporting, scheduling, and recognizing non-AmeriCorps mentors and volunteers. The developer will ensure the appropriate orientation and accommodations have been made for each site to make volunteers within their Media curriculum. This includes developing field trip curricula and mentor-lead exercises as a part of the Media curriculum. The site managers will act as liaisons and mediators between the sites and the school. Media instruction will be framed as a tool to facilitate academic achievement, community involvement, exploration and expression.

The website remained incomplete. Some of the problem was the delay in training Mike properly. Mike acted as site manager at our main facility. This freed our staff to massively exspand our capacity from 100 students to 700 students per year. He planned and accompanied students on field trips. Mike also developed a website for us. He began a music develop project by converting one of our older computers into a beat machine.

Originally, web development was Mike’s primary task, but it is his work as a site manager that made the difference. It began with an outreach program to community schools. The schools stated they needed the program during school not after, and we have been growing fast ever since.

Music was not a priority for our center, but it is a major part of Mike’s vision. When he began to build the beat machine, the program began to attract at-risk youth that were out of reach to the center before.”
- Martin Cheeseborough, supervisor

Transmission Project