advice
Can Social Media build your nonprofit capacity?
…probably not. I’m thrilled by Idealware’s latest survey report: “Using Social Media to Meet Nonprofit Goals” because it gives credence to an opinion I’ve held for some time: the adoption of social media tools does not build nonprofit capacity.
Of all the options available, respondents considered Facebook the most effective channel for fundraising, although only 41 percent felt that it was, in fact, effective.