Chicago Access Network Television
CAN TV provides coverage of events relevant to the local community and gives every Chicagoan a voice on cable television by providing video training, facilities, equipment, and channel time for Chicago residents and nonprofit groups. CAN TV’s five local, noncommercial cable channels CAN TV19, 21, 27, 36 and 42 reach more than one million viewers in the city of Chicago.
The City of Chicago established CAN TV in 1983 to maximize involvement of Chicago residents and groups in cable television. Since then, CAN TV has provided training, equipment and channel capacity to assist thousands of people. Local residents and groups create over 140 hours each week of original programming for cablecast on five, noncommercial CAN TV channels. Low cost, easy to use services pioneered by CAN TV help Chicago nonprofits use CAN TV for public education, referrals, and recruitment. Those services include an interactive bulletin board that viewers can call for information, a 24/7 channel with “news you can use, and a live call-in studio where local experts answer viewer questions, make referrals, and do public education. Local nonprofits attest to the effectiveness of addressing poverty-related conditions through use of cable television. Low-income residents can access information about immigration, housing, health, jobs, domestic violence, and legal assistance.
Multi-media platform capacity building
The Corps member will be part of CAN TV’s strategic moe toward helping groups repurpose content for strategic placement on multiple platforms such as social networking and video sites, RSS feeds and other resources. The Corps member will work with 5-10 nonprofit groups that use CAN TV and will help determine how to best extend content via multi-media platforms to achieve better results. The findings will help inform the updating of CAN TV’s workshops and classes to better respond to a transitioning media environment.
The Corp member will work with staff to evaluate client needs, examine best practices and elicit information about “lessons learned.” Curriculum will be developed that integrates new media tools and responds to client needs. CAN TV’s participation on multiple media platforms will provide an opportunity to learn by doing, training the trainers that work through CAN TV, who will then be responsible for training the public.
Mike has been a great asset to CAN TV. Over the past year, our VISTA has worked to help build CAN TV’s capacity to find the easiest, most effective way to serve our nonprofit clients’ needs in the Web 2.0 era. He started by surveying the members and found that lack of time and technical expertise prevented many of the groups from extending their content through online tools. Curriculum was created and tested in order to make the process of extending content online easy, efficient, and effective for the clients we serve. Free software was also selected and used as part of the curriculum. Case studies that highlight the impact of the project were completed for select groups. One pilot member reported on the benefits of the project at a quarterly cable commission meeting this summer. In order to ensure the sustainability of the project, best practices from these case studies will be implemented into our nonprofit services.
Overall, Mike was able to accomplish the tasks associated with the project. It was challenging working with the schedules of the nonprofit groups and getting them to respond in a timely fashion.