Transmission Project

Shortly after coming to Grassroots.org, Molly created a Public Relations/Marketing plan for us and has been implementing the plan for the past 3 months. Molly created a format for writing and sending out press releases and created a network for us to distribute our media materials to (including local news outlets and nonprofit technology blogs). She launched our first public relations campaign, which landed coverage in PC Magazine, Ode Magazine and the Philanthropy Journal. Molly regularly edits and contributes to the Grassroots.org website, notably our press page and frequent blog posts. Molly has been instrumental in engaging our nonprofit membership by recruiting members to contribute to the newsletter, annual report and blog.

Molly has accomplished an incredible amount for us in the past 6 months and has been a wonderful addition to Grassroots.org. Molly’s press efforts have undoubtedly played a large part of the huge membership growth Grassroots experienced in the last year. In addition to helping us gain new members, Molly has also reengaged older members by reaching out to them for blog contributions. These engagement efforts are so important to us because the best way for us to gain new members is my word of mouth. So far, Molly has launched a “Member of the Month” series that allows us to feature one Grassroots member every month and give our other members advice on what makes a good nonprofit website. The monthly release has been standardized and will be very easy to continue to publish for other staff. In addition, Molly created our “Tool of the week” series. This feature presents reviews from Grassroots.org staff of technology tools that we think would benefit our members. This series has been extremely popular. Molly not only created the format for the series, but also came up with an extensive list of tools that we will be able to continue to feature on a weekly basis.

In addition to the annual report (which came about because Molly was self-motivated and thought that it would benefit our organization immensely), Molly has greatly extended the reach of our organization through her work in developing our social networking reach; namely our Twitter account. Although we had a Twitter account that was managed by me (Laura Benack) when Molly came on board, she completely changed the way we were using this outlet. In addition to getting all recent Grassroots.org news pushed out on Twitter, Molly also started to thoughtfully share useful articles and resources with our Twitter followers and interacting daily with other users in the nonprofit and technology fields. Molly has grown our follower list to just under 3,000 in just a few months. We will now be able to leverage this community of followers in the future and continue her methods of Twitter engagement.

1. Regional Web portal: our Vista, Pat, and I worked with our teen web programmer, David Wiles, to complete the site’s functionality and design. The site went live in mid-September. Pat issued a press release which resulted in at least three stories and recruited two youth to staff a table at our region’s largest fall festival, which was attended by over 10,000 people. Since then, Meanwhile, Pat and several youth work continue to research, gather and enter content. We have a bevy of volunteers, including a disabled YES alumni, Alan, who works at our wheelchair desk two afternoons every week, gathering web addresses for the 975 business and organization listings in the site’s directory. In November, Pat forged a partnership with two town-specific websites (OrangeTownGreen.com and PetershamCommon.com) to collaborate on soliciting site sponsors from among the region’s business community. Our site now has 22 sponsors, who pay $225/year, which is split between YES and our partners. The funds are helping recoup some of our development costs and in future will create a revenue stream to sustain the site. The site has over 75 registered users and is growing.

2. IC3 & MOS: Pat contacted CertiPort and registered with them to become a training and certification site. She helped our TechVenture! teaching team incorporate IC3 into this 16-hour youth computer training program, which was offered last June. Pat raised over $500 in cash and in- kind contributions from local businesses towards the cost of the program. We also investigated funding through the Verizon foundation and through the state employment and training consortium. Pat also solicited in-kind contributions of computer hardware (two computers, miscellaneous parts, a network switch) and eight task chairs for our classroom. She also helped streamline the operation of our weekday Teen Cyber Cafe by having youth and adults create user accounts (sign an agreement of terms and conditions, etc.), with account settings that protect the computers from viruses, etc. There are now 125 registered users.

Renae has collaborated with city and county agencies to create strong strategic alliances with the PINK HOUSE. She keeps on top of the changes and new programs that are provided by these agencies and continually keeps in touch with the community leaders to inform them of the programs being implemented.

Though I always come up with the purpose of the event, Renae never ceases to amaze me in the way she plans and prepares for an event. She coordinates, decorates, handles the media, finds the volunteers through programs set forth in her prior years of service from creation to completion of the event.

Through these hard times, Renae still continues to get our local community businesses to commit to the children and the community. She keeps in touch with our partners. She continues to create, implement, and maintain our technological programs for the youth using service projects.

Renae also worked The College of Charleston public relations department and was instrumental in our center receiving a team to create branding for the center as well as a solid volunteer base through the program they created.

The third grade class was in charge of creating the newsletter for the center this term. They had to select the team themselves. She monitored as they elected a editor, decided who would be the photographer, journalist etc.. Each child was given a job. They learned skills in creative writing, photography, making advertisements, team organizing and working together as a team.

Kristen produced a variety of written materials and marketing collateral for potential partners, funders, and clients. She assumed responsibility for our quarterly newsletter; created and distributed flyers, postcards, and brochures for all three sites; and provided the photography, design, and some of the written content for our annual report. In addition to Kristen’s writing and design work, she organized several events designed to increase public awareness of our offerings, including job fairs and open houses. Finally, Kristen helped NTRC evaluate and improve its community engagement efforts through focus groups and an internal SWOT analysis. Although marketing was the main focus of her VISTA year, Kristen contributed to NTRC’s day-to-day operations by representing the organization at meetings and outreach events; contributing research, editing, and proofreading services; and performing or creating interviews, surveys, and other workforce development tasks. Kristen’s impact on the organization can be seen in three major ways: first, NTRC marketing materials have stepped up several levels because of her efforts; second, NTRC hosted a successful job fair in August 2007 with over 100 participants; and third, NTRC produced a visually impressive and content rich Year 2 Report for our Chicago Housing Authority funded “Make IT a Priority” Training Program Report in the Spring of 2007.

The best story to demonstrate Kristen’s contributions to NTRC is to tell you what we did when Kristen’s year-long commitment was complete. Despite the fact that prior to her arrival, the position that Kristen filled did not exist, NTRC offered her full-time employment at the termination of her VISTA year because during that year, Kristen proved herself to be a vital member of the team and not someone we were willing to give up. Other than that, most of Kristen’s contributions are best viewed, rather than told. The dramatic improvement in our marketing materials, quarterly newsletters, and reports speak for themselves.

Aaron has done a significant amount of work with these projects, securing donations of large scale pieces of equipment for UTEC as well as really streamlining the research, cataloging, and time line of our donor campaigns using online research tools and creating a database. He has also done some PR work designing materials for our corporate giving campaign. Additional projects include writing two grants and securing funding for our sports and recreation program. And updating and refining our donor mailing list which we use to send out newsletters, annual appeals, and other updates. He also worked to coordinate and publicize one fundraising event: an organ concert which drew over 60 people to the center, raised $500 and generated an enormous amount of local publicity for UTEC. We’ve had some challenges in focusing these projects in a way that priorities are clear so that deadlines will be met, as there is such a large number of projects to be covered in terms of the fund raising needs of the youth center. Aaron has done a great job of learning more organizational methods, and is putting them into practice in new ways that are really helping his work.

She is currently helping to organize, write, and format BNN’s quarterly newsletter, our most important piece of literature sent to our members. The newsletter introduces new equipment in our facilities, editing and production tips, and production class schedules. BNN has been unable to produce a newsletter since last winter, due to lack of staff and time, so Alli’s assistance in this is especially crucial. Once the newsletter is completed it will be mailed to approximately 500 members and BNN typically receives a positive response from a large number of recipients.

Another example of Alli’s reach to the community is BNN’s Neighborhood Network News Program Highlights which Alli has been in charge of for the past six months. The Program Highlights require Alli to be in close contact to all of our producers and to contact various shows on a weekly basis. The Highlights also require her to send out a bulk mailing each month encouraging producers to contact her and let her know about their show, so that BNN can assist them in reaching as many people in the community as possible.

Not only is Alli reaching out to community members, but during the next six months a lot of her attention will go to reaching out to community organizations. BNN provides non-profit organizations in the Greater Boston area a chance to produce a PSA highlighting their organization’s cause. Alli will be responsible for the production and editing of these PSA’s, and she will assist BNN’s Education/Outreach department in contacting the organizations through phone calls, mailings and most importantly a “Get Your Message Out” seminar.

Over the last six months Alli has been a vital part in increasing BNN’s reach to the Boston community. She has kept daily communication with many of our producers and the productions that she has assisted on have gotten her out into the community and aided BNN in delivering community messages.

As an Americorps VISTA member, Clarice was an integral part of preparing for the school district’s “back to school registration drive,” at which time, parents and students attend school orientations and register for classes. Through OTX we serve a school district population comprised of 48,000 students and 104 school sites. For the purpose of the home computer component of OTX-West’s computer reuse program, Clarice assisted in the coordination of this effort to reach 41 middle school and high school sites. Her work included creating and organizing information packets, scheduling meetings with school sites and staffing orientations. Due to the extensive outreach effort, we were able to serve 800 middle school and high school students last Fall.

MAFEI currently has six interns representing the traditional high schools in the District, two of whom have returned from the previous year. As an Americorps member, Clarice serves as a liaison with OTX interns, coordinating work schedules and advising them appropriately regarding work responsibilities.

Jason has been instrumental in coordinating the special events that CMC has sponsored or hosted. He has willingly shouldered the duty of making appearances at public functions as the CMC representative, recently meeting the esteemed Governor of Michigan, Jennifer Granholm, the morning after her State of the State Address.

Other special events include the nationally recognized educational broadcast of the JASON XIV Project. This weeklong workshop was at held at local gathering place Celebration Cinema where Jason led the CMC’s presence, reaching out to the youth of our community. This high-profile event that was attended by many of Kent County’s eight graders and was broadcast 24/7 on GRTV’s second channel LiveWire.

Most recently, Jason coordinated a visit from Detective Sullivan (Oprah Winfrey, the Today Show, and others have featured his new book and software), who teaches Cyber-Safety to school children and their parents. In addition to his interview during drive-time on WYCE 88.1FM, our sponsorship of his visit has resulted in exposure in the Grand Rapids Family Magazine.

Jason has helped the CMC become the production house for the statewide broadband mapping initiative “LinkMichigan.” He designed the LinkMichigan brochure and has recently taken over the large task of redesigning the “FREE Internet Access” brochure that includes a map, location, and hours for every public Internet Access site in Barry, Ionia, and Kent Counties. When finished, this brochure will be featured as part of a large marketing campaign funded by the state to promote already existing Internet Access sites and Community Technology Centers in the area.