Transmission Project

- Edward has been key in revamping the communication strategies of CCTPG by helping develop the website and manage the Action Alerts and Newsletter communications to members.
- Edward has help in the research and production of Wired for Wireless? a report on Digital Inclusion and government-led wireless networks.
- Edward has developed new content for the CCTPG website – the content has addressed key issues related to community technology.
- Edward has been key in CCTPG’s outreach efforts by identifying new members and developing relationships with them.

CCTPG is a project within Community Partners. Community Partners has undergone a reassessment of the public relations and communications strategy. During this process, Edward has been key helping incorporate online tools to enhanse the public relations and communications strategy.

First, because of her willingness to become a part of the organization, and secondly, because of her knowledge and understanding of the technology, Kelsey became integral to our planning process, helping us to make choices and actually use the advances in technology in new ways. She dragged us into thinking in new ways about what we were doing, so that now our entire culture has changed into being not only more modern, more attuned to technology, but also in now thinking to include new technologies in all of our projects and in our actions. This was a major cultural shift, accomplished by the example and encouragement of our VISTA member.

1. An update of SoFAB’s website, including the integration of the e-commerce site and blog. This goal was completely accomplished, except that we have merely archived the old blog and have begun to use our Facebook account instead.
2. Twitter and Facebook components were established.
3. The newsletter, developing the e-zine, collections, and the wiki of Southern Food have all been advanced.
4. Our website was entirely redesigned and completely updated and reorganized. Our VISTA member was the primary person behind all of this, assisted by summer interns and other volunteers.

Colleen Beach was responsible for a variety of Web2.0 efforts including work on CMC web efforts including cmcweb.org, californiavoices.org, and CMC Facebook and Twitter pages. Colleen also organized efforts to create an online contact database and e-newsletter for CMC. Our VISTA member came to the project with extensive knowledge of Web2.0, and did considerable research and self-training in areas where she needed additional expertise.

Principal Task: Internal and External Communications including web, electronic and printed materials. Oriana created a new and professional looking electronic and web quarterly newsletter featuring the Program Initiatives for the first time. She created a newsletter template, staff training materials, a form for collecting newsletter submissions, imported and organized thousands of contacts, managed the list and added new names on a quarterly basis. She completed both ongoing website updates as well as a round of improvements to the layout and information on the website. She began research for a new platform and web hosting service as well as prepared information about applying for a Tap Root Grant for web and marketing support which CDS will pursue in the spring of 2011. Creation of “Donate Now” button for CDS website to collect financial/in-kind donations. Creation of a multi-page guide to newsletter production and distribution.

Secondary Task: Oriana has also began making improvements in our internal communications. She has assisted with organizing materials on our internal Staff Site, managed any trouble-shooting issues with our email and web provider, and sent emails to our Program Initiative teams to collect information to place on the Staff Site as needed. She completed a Grant Writing Seminar and gathered and organized current and past grant proposals and resources from staff to place on the Staff Site for reference.

Greatly improved external communication and marketing through newsletter and public website. More connectivity between staff through email and internal staff site.

Oriana also undertook a complete re-layout of our book entitled Digital Storytelling: Capturing Lives, Creating Community. This task included converting book files from Framemaker to InDesign, revisions on every page of the book, as well as research for updating Technology Appendices and re-indexing the entire book.

Some main areas that Erica helped to develop and expand are: Volunteer recruitment/outreach, Partnership Expansion/Outreach, and Fundraising development.

Volunteer outreach: Erica has set up an entire program of recruitment of volunteers. As a result we had as many as 19 volunteer interns at one time at our facility during the fall, spring and summer months. The recruitment efforts targeted local universities and high schools. The success was due to setting up face to face meetings as well as using Craig’s List, social media and e-newsletter contact. This was done in conjunction with the Executive Director.

Partnership Outreach: Erica also worked on setting up partnerships with the Albuquerque Convention and Visitors Bureau, Media Literacy Project, The Alibi (local weekly newspaper), Enlace Comunitario, SWOP, KUNM Youth Radio, Albuquerque Film Festival, SW Gay and Lesbian Film Festival, Taos Shortz Film Festival, Experimental Cinema Film Festival, New Mexico Daily Lobo, Public Service Media Project, NM Film Office, NM Thunderbirds, CitizenSchools, and the creation of an accredited production class through the University of New Mexico Continuing Education department.

Fundraising Outreach: Erica worked on many small scale and large scale fundraising efforts throughout the year. Some examples of these efforts are: “Benefit Night” fundraisers being help at T.G.I.Friday and Fuddruckers, a “TV Dinner” benefit event, a concert event at a local venue, and the development of a monthly media industry networking event held at a local restaurant. Other areas have included working alongside the Executive Director on research for and preparation of grants and foundation money. Examples of this assistance was the working on a letter of inquiry for the Glaser Foundation which focused on Independent Media projects. We pitched the creation of a youth-focused journalism and mentorship program. A letter of inquiry into the MacArthur Foundation, regarding the same project. The creation of a profile in multiple local community foundations. She did extensive research and compiling together of regional, state-wide, and national grants and foundations that could be potential sources for income. Erica also helped Steve Ranieri with researching and preparing the application for a grant through the McCune Foundation, a local foundation here in New Mexico.

Other general outreach efforts that Erica engaged in were attending various local outreach events, such as: NM Film and Media Day, Digital Arts Conference, NM Film conference, SW Gay and Lesbian Film Festival, Fiery Foods Show, and other events where the positive image of our organization was represented. All of these efforts were tracked, documented, and written into a manual titled “How to Outreach: a Resource Guide for Quote Unquote.” This resource will be left behind for future staff and VISTAs to refer back to for guidance.

Two other projects Erica worked on were the transitioning of the paper newsletter to the electronic newsletter and the transitioning of the Dreamweaver based website to a user-friendly, more efficient website through the Grassroots.org services. It developed through the need of better organizational efficiency. There was an indication that some staff had additional responsibilities that were taking them away from their actual work. With Erica noticing this, she suggested making these two main transitions as a means to alleviate extra work from staff (printing of newsletters, mailing them, updating the website using software that requires skills) and to build a more sustainable infrastructure.

The VISTA member worked along with SEDC staff to improve communication and collaboration throughout the agency. She developed a sustainable communications strategies, including starting up SEDC Web-site and maintained the site throughout. She interviewed staff and wrote the contents for the web. She established newsletter and distributed widely in the community. She also assisted in setting up computer lab for after school children to use. She spearheaded on all of these projects by collaborating with SEDC staff. The projects that she worked on are still active and we hope to continue it for many more years.

Ian’s work as been essential at building the capacity of the organization at a key time of growth and transformation of Prometheus.

Towards goal #1 of increasing regular, constituent contact, Ian has: shepherded the development of a new database merging 4 into one, developed a system for maintenance, trained all staff, coordinated a monthly eNewsletter, coordinated an annual mail appeal, implemented CiviEvent for pre-registration for events, and implemented a paper sign up sheet system for events. As a result, our database list grew by 7,456 new contacts, including over 600 from the US Social Forum where Ian’s sign up system was first used. We now have over 1000 facebook fans who receive regular updates thanks to Ian’s merging of our email, web, and facebook communications. A database consultant worked with Ian to build the CiviCRM database after which he largely implemented the above with input from Prometheus collective members.

Towards goal #2 of building grassroots fundraising support, Ian has helped develop a work plan and donation calendar for the Development Team which has guided our work throughout the year and made reporting on progress much easier. He designed and launched our new Sustaining Funders program. He also designed and launched out new major donor program by identifying potential donors and inviting them to key events and creating a donor packet. Ian assisted in writing a number of grants and grant reports for Prometheus, helping to gather statistics on the effectiveness of our programs and the demographics of our constituents. He did these in conjunction with our Development Director.

Towards goal #3 of developing web donor tools, Ian has built a number of custom donation interfaces to our new database and build contact and other forms on our website. As a result, the new website will integrate seamlessly with our database, cutting out costly duplication of data. We can now track what appeal or route online donations come from and better assess the success of our specific fundraising efforts. Ian was trained by our web developer to create these forms.

In her capacity as Assistant Editor of “The Community Technology Review” (www.comtechreview.org), Danielle ably undertook a wide range of responsibilities including taking over the reins from the previous Associated Editor and completing all organizing and author communication already in the works, coordinating sections and writing a substantial number of articles for the fall issue. She oversaw the development and production of the online version, dealt with university printing services in arranging for hard copy printings, and did author/contributor follow-up. Following this, she was helpfully involved in working with the Advisory Committee in undertaking future planning, and when the decision was made for the publication to go on hiatus and be replaced in the interim with the Project newsletter/report, she accepted oversight responsibility and published the first issue (see www.cpcs.umb.edu/vista/newsletters) in its entirety. She has followed this up with taking primary responsbility for planning future issues for the remainder of the project year, including coordination with the Priority Area Coordinator materials, as that dovetails and integrates with her work with them in developing curricular material for the project that can be integrated with the College’s Community Media and Technology Program (www.cpcs.umb.edu/cmt). In addition to these things, she has proved to be a key and invaluable member of the project leadership team at office headquarters.

Danielle serves as liason between the Community Media and Technology Program curriculum building efforts and the VISTA project’s content focused learning groups. She has been extremely effective in working with faculty in curriculum design, making real connections between the field work of the VISTA’s and the CMT curriculum. She has also worked to assist me in the Tactical Media project, a project-based learning initiative of the program, in coordinating planning and research, presentations and communications flow for the project. She has also taken the leadership in creating and presenting a number of new media workshops, digital storytelling, for example. Along with her VISTA partner, she coordinated a digital media mini conference for students, faculty and staff. Danielle has undertaken extensive curriculum research for a study on community media our program is doing in conjunction with the Benton Foundation, as well research for the development of future courses in the College of Public and Community service. Danielle has performed at a very high level of thoughtfulness and strategic insight. Danielle has made an enormous contribution to the CMT program’s development.

Danielle has quickly become an important part of the Project headquarters team. She has shown admirable persistence in her efforts to draw some useful ‘curriculum’ from busy VISTAs and under-utilized ‘priority area coordinators.’ I actually think that she has accomplished more in this area than she gives herself credit for– mostly through her exchanges with VISTAs in the field but also through her (and Shannon’s) efforts to get VISTAs involved in workshops and events related to the CMT program. She has in some sense become an unofficial VISTA leader through here extensive contact with VISTAs across the country. She has also done a good deal of evangelizing for the Project– a number of new organizations will be applying as a result of these efforts. She’s a gifted/natural-born communicator and that’s just so helpful in so many ways.

Overall, Jenny has been a positive force for the lab. Everyone (staff) thought the effort was a success. Jenny was the first dedicated person for the computer lab, which was a huge step forward. Specifically, she continued working with the weekend Passport youth, and did more one-on-one training with preschool staff. The passport is a free access program for low-income Chinatown residents on Saturdays. Jenny also helped implement the E-newsletter.

Jenny completed the first newsletter, built relationships with Saturday Passport youth, collected resources, and worked on the first MIT Astronomy project.

She is currently helping to organize, write, and format BNN’s quarterly newsletter, our most important piece of literature sent to our members. The newsletter introduces new equipment in our facilities, editing and production tips, and production class schedules. BNN has been unable to produce a newsletter since last winter, due to lack of staff and time, so Alli’s assistance in this is especially crucial. Once the newsletter is completed it will be mailed to approximately 500 members and BNN typically receives a positive response from a large number of recipients.

Another example of Alli’s reach to the community is BNN’s Neighborhood Network News Program Highlights which Alli has been in charge of for the past six months. The Program Highlights require Alli to be in close contact to all of our producers and to contact various shows on a weekly basis. The Highlights also require her to send out a bulk mailing each month encouraging producers to contact her and let her know about their show, so that BNN can assist them in reaching as many people in the community as possible.

Not only is Alli reaching out to community members, but during the next six months a lot of her attention will go to reaching out to community organizations. BNN provides non-profit organizations in the Greater Boston area a chance to produce a PSA highlighting their organization’s cause. Alli will be responsible for the production and editing of these PSA’s, and she will assist BNN’s Education/Outreach department in contacting the organizations through phone calls, mailings and most importantly a “Get Your Message Out” seminar.

Over the last six months Alli has been a vital part in increasing BNN’s reach to the Boston community. She has kept daily communication with many of our producers and the productions that she has assisted on have gotten her out into the community and aided BNN in delivering community messages.