social media

Marketing and Outreach

Organization: 
Community Partners
VISTA Name: 
Edward Gonzales
Program Start: 
7/2008
Program End: 
7/2009
Project Description: 

Edward has worked with members of the California Community Technology Policy Group (CCTPG) to engage underserved communities in discussion regarding the usage and impact of emerging technologies in their communities. Specific activities have included: Developing online tools to track data, policies, and reseach on technology access and use in low-income communities; Developing communications tools and systems to disseminate policy updates and action alerts; Disseminating the results of CCTPG research to community leaders for use in local negotiations on access to emerging technologies.

Project Outcome: 

- Edward has been key in revamping the communication strategies of CCTPG by helping develop the website and manage the Action Alerts and Newsletter communications to members.
- Edward has help in the research and production of Wired for Wireless? a report on Digital Inclusion and government-led wireless networks.
- Edward has developed new content for the CCTPG website – the content has addressed key issues related to community technology.
- Edward has been key in CCTPG’s outreach efforts by identifying new members and developing relationships with them.

CCTPG is a project within Community Partners. Community Partners has undergone a reassessment of the public relations and communications strategy. During this process, Edward has been key helping incorporate online tools to enhanse the public relations and communications strategy.

Marketing and UI Design

Organization: 
MicroMentor
VISTA Name: 
Mary Chant
Program Start: 
7/2008
Program End: 
7/2009
Project Description: 

Mary Chant has been working with us across three primary areas:

1) Marketing Strategy and Capacity Building: Mary’s primary duty has been to establish MicroMentor’s marketing operations from the ground up. She has produced an extensive Marketing Plan, helped us establish our core value proposition and messaging, identified mechanism for distributing our message and compelling participants to join MicroMentor, and she is setting up key systems and processes for planning, managing, and evaluating our marketing efforts. These systems include Google AdWords, Google Analytics, and Salesforce.com (including the integration of third-party applications such as AdWords for Salesforce, Vertical Response, and DreamTeam). She also leads our weekly Marketing Meeting and manages our Marketing Calendar.

2. Developing and Executing Marketing Campaigns: In addition to leading our marketing strategy and planning, Mary also leads the execution of this strategy. This primarily involves producing and rolling-out individual marketing campaigns, aligned with either specific events (e.g., National Mentoring Month, National Entrepreneurship Week, etc.), or a specific target population (e.g., women entrepreneurs, skilled business volunteers, etc.). Each campaign is multi-faceted, usually included a mix of web content development, Google Adwords, posts on relevant external sites (e.g., usaservice.org), outreach to relevant organizations (e.g., Consortium for Entrepreneurship Education/National Entrepreneurship Week), and social media outlets (e.g., Facebook, Digg, etc.). Mary also coordinates ad hoc marketing opportunities, ensuring that we are disseminating a consistent message across a variety of web sites and media outlets.

3. Product Development: Mary has lent her deep experience in usability and interaction design to our major web application development project: MicroMentor 2.0. She has advised MicroMentor management on best practice and has analyzed and made recommendation at key decision points during the process. She has helped us conduct usability testing and analyze the results. All of this has greatly enhanced our product development process and has substantially improved the quality and usability of MicroMentor 2.0, which we will be releasing in late March 2009.

Project Outcome: 

Mary has made many valuable contributions over the first half of her VISTA term. A few of her more major accomplishments during this period include: a) Developing a Marketing Plan: Mary surveyed our existing (and admittedly disorganized) market research, marketing materials, web content, etc. and performed research and analysis (including interviewing key staff and partners) to produce a comprehensive Marketing Plan, This plan includes market research, competitive analysis, positioning/branding, internet marketing strategies, offline/traditional advertising strategies, marketing goals, and evaluation mechanisms. The Marketing Plan is key piece of our strategic planning work, and has guided the development of our marketing efforts. b) Overhauling the MicroMentor Website: Mary gave the MicroMentor website a badly needed makeover, re-arranging the navigation and content to make key sections easier to find, changing the layout of our homepage to increase the conversation rate of first time visitors, and adding keywords to improve our search engine optimization (SEO), and adding content to improve our SEO and better support our participants. She has continued to improve the website throughout her tenure, and we will be migrating many of these changes to our new website when it launches in late March. c) Implementing Key Systems and Processes: Mary has set up key systems for the MicroMentor team, including Google AdWords, Google Analytics, Salesforce.com, and several Salesforce applications, such as Vertical Response, and DreamTeam (a project management application). She has also established a marketing campaign planning process and a website and marketing material change control process for us. These key systems and processes have greatly increased our program capacity and will remain in use long after the end of Mary’s VISTA term. d) Leading Usability Testing and Analysis for MicroMentor 2.0: Mary helped us significantly enhance the usability of our new mentoring platform–MicroMentor 2.0–by leading a user testing and analysis project. She provided usability training to our staff, planned our user testing process, oversaw the tests, reviewed the results, and made recommendations for modifications to our application design. This project was particularly challenging as we had to perform the tests and deliver the results in a very short timeframe, and Mary worked long hours and significant overtime to help us meet our goals.

The impact of Mary’s contributions is readily apparent in our quantitative and qualitative program feedback. First off, her marketing efforts have spurred tremendous growth in our program. Our participant enrollment during the first half of her VISTA period (7/1/08 - 12/31/08) jumped from 236 to 684, a 190% increase, compared to the same period a year ago. Additionally, when comparing the first half of Mary’s VISTA period to the same period a year ago, visits to the MicroMentor website have increased 180%, the average time spent on the site has increased 39%, and our bounce rate (the number of people visiting the site and immediately leaving) has decreased by 11%. All of this indicates that more people are learning about the MicroMentor program and that our website is more compelling and useful to visitors.

Outreach Coordinator

Organization: 
Aspiration
VISTA Name: 
Matt Garcia
Program Start: 
7/2008
Program End: 
7/2009
Project Description: 

Aspiration’s mission is to connect nonprofit organizations with software solutions that help them better carry out their work.

CTC Vista job responsibilities include:

o Provide program support to the Social Source Commons program which maps the NPO/NGO software space and makes sense of the collective expertise related to that software.

o Interviewing Nonprofit Organization users about Case Management, Workforce Development, and Online Organizing tool usage and tool needs;

o Compile lists of Case Management, Workforce Development, and Online Organizing tools; improving nonprofits capacity for software selection;

o Research what Case Management, Workforce Development, and Online Organizing tools need to be developed, to increase nonprofits abilities to perform Case Management, Workforce Development, and Online Organizing functions.

o Write short-papers and reports to help nonprofits demystify Case Management, Workforce Development, and Online Organizing software.

o Provide support for Social Source Commons events

o Bring together software users, developers, intermediaries, and investors to articulate and focus their needs, spark relationships and collaboration, and share skills and knowledge in the nonprofit software realm.

o Help grow and strengthen the social and knowledge networks and conduct organizational outreach.

o Build Nonprofit and NGO collaboration in creating and developing capacity building tools among grassroots nonprofit communities.

Project Outcome: 

We have a much more robust SSC community and processes, which will help us to continue growing the platform and making it more valuable to the nonprofit community. We hired Matt as a full-time contractor, and he will continue the work he has begun.

Matt helped set a community tone at the SF Nonprofit Technology Center, serving as a friendly team member and ambassador for the organization. Matt also helped establish our new ANSWR platform, working on platform development and content development. This project is an extension of our SSC project, and builds on the SSC work he did.

Consituent Coordinator

Organization: 
Grassroots.org
VISTA Name: 
Laura Benack
Program Start: 
7/2008
Program End: 
7/2009
Project Description: 

The Constituent Coordinator Position is a one-year full time paid Americorps*VISTA position (see compensation details below).

• Draft content for marketing and communications materials, including website, electronic newsletter and printed collateral

• Provide outstanding customer service to both internal and external constituent groups members

• Update and maintain member and donor databases

• Build and maintain partnerships with for- and nonprofit partners and community groups

• Assist executive staff in design and implementation of strategic outreach initiatives

• Participate in special projects as needed

Project Outcome: 

Laura developed a grant narrative for Monster.com for Grassroots.org’s volunteer program. This comprehensive document will be very useful in the development of future proposals. She also developed a needs statement (a crucial development document the organization was lacking) that was submitted along with five proposals this year and will be submitted along with all future grant proposals.

She helped to create and then managed Grassroots.org’s volunteer graphic design program. In five months, there were more than 20 graphic design projects completed: http://volunteer.grassroots.org/image/tid/2.

Laura built upon upon Grassroots.org’s community of web design volunteers from 90 to over 400 through social networking and volunteer requests on Craigslist, SmartVolunteer and Volunteer Match. Laura documented the process, which could be replicated by another staff member.

She developed web content and mailings for Holiday Giving Campaign, which can be publicized annually: http://www.grassroots.org/holidaygiving Helped grow the individual giving program, including handling administrative tasks associated.

Laura assisted in acquiring and managing a grant from google.com for $10,000/ month in ad words. She helped to develop and implement four significant new program service offerings. Helped reestablish our facebook presence and create a new twitter presence. We grew from 0 to 2,160 twitter followers in four months. We have grown our membership from 680 members to over 2,000. We have increased the rate of usage for our tools. In previous years, we averaged about $200,000 in free services being given away. In the past year we have given away over $2 million. We have grown our membership from 680 members to over 2,000. We have increased the rate of usage for our tools. In previous years, we averaged about $200,000 in free services being given away. In the past year we have given away over $2 million.

Impact Quote: 

Laura did an amazing job! In fact, we hired her as a full time staff person after her term of service ended.”
- Shane Hankins, supervisor

New Media Coordinator

Organization: 
Grassroots.org
VISTA Name: 
Alice Luu
Program Start: 
7/2008
Program End: 
7/2009
Project Description: 

he New Media Coordinator Position is a one-year full time paid Americorps*VISTA position (see compensation details below).

• Interview program clients and write compelling success stories for Grassroots.org print and web communications.

• Manage relationship with PR Firm, including telephone interviews for Press Releases

• Assist in the execution and growth of electronic media

• Create web traffic reports, manage website content updates

• Copy, Edit, Proofread and assist with writing of all print and electronic media (includes fundraising collateral, client-outreach publications, donor communication etc).

• Identify and implement technology solutions to realize strategic organizational and programmatic goals

• Assist in the creation and design of subsites for Grassroots.org (such as client help site, portal sites)

Project Outcome: 

We were able to achieve most of our significant goals, and also to complete additional items not on the original work plan.

Four Grassroots.org tools are now fully documented with help guides and easy-to-understand information for our membership, which will be valuable as we increase our member base. Our blog content helps convert visitors to members, and there is now a framework for our blog. The positive testimonials will help boost membership and funding prospects. We have also opened up our blog for members and supporters to post their testimonials. Please find it here: http://www.grassroots.org/blog Grassroots.org now has a newsletter template ready to be used monthly. Our e-mail list has grown from 600 to 8000+ contacts, and our monthly content has produced a loyal group of readers. (We currently sustained less than 1% unsubscribe rate). Alice developed seven significant programmatic partnerships, which resulted in on going referrals for membership at Grassroots.org. The partners include some of the best nonprofit umbrella organizations in the country. For a full list please go here: http://www.grassroots.org/support/program-partners Developed a you tube channel site, include new overview videos for potential members and potential donors. Please go here to see: http://www.youtube.com/user/GrassrootsDotOrg Developed an earned media outreach plan, which resulted in multiple significant media mentions. This included ABCnews.com, PC world, Tech Soup, and the Chronicle of Philanthropy. Please see our media page for more info: http://www.grassroots.org/news We have grown our membership from 680 members to over 2,000. We have increased the rate of usage for our tools. In previous years, we averaged about $200,000 in free services being given away. In the past year we have given away over $2 million in services.

Impact Quote: 

Alice did an amazing job. So much so that we hired her as a full time staff person to continue the projects she started and work on new initiatives.”
- Shanke Hankins, supervisor

Marketing and Outreach

Organization: 
Grassroots.org
VISTA Name: 
Molly Fergus
Program Start: 
9/2009
Program End: 
5/2010
Project Description: 

We determined the need for the marketing/member recruitment project based on the positive reaction Grassroots.org received from publicity on Reddit.com, Mashable.com, The MIVA Ad Network and Monster.com at the end of 2008. Being featured on all of these websites generated significant traffic to Grassroots.org and both our membership and new volunteers increased as a result. Knowing what a little publicity can do for a nonprofit like Grassroots.org made it clear that a stronger online marketing and member recruitment campaign will be essential to us.

The VISTA will inform more nonprofits about Grassroots.org and expand our client base, increasing the number of people we serve. Last year Grassroots.org began a campaign to reach out through many social networking sites and create monthly press releases. Findings were that neither of these methods brought in significant members. What did attract major traffic to our site was free online advertising Grassroots.org received in addition to outreach to bloggers. This year a Grassroots.org VISTA would build upon what we have found will achieve success: focusing on membership by reaching out to umbrella organizations, continuing to network with bloggers, and pinpointing the social networking sites best suited to Grassroots.org.

Working in cooperation with the Executive Director and Director of Outreach & Development, the Communications Coordinator responsibilities would be to:

-Develop, plan and execute an online fundraising campaign, reach out to potential partners

-Develop and execute a strategic marketing/member recruitment campaign. The marketing/member recruitment campaign will allow us to reach as many potential nonprofit organizations as possible, increasing our capacity to serve. In addition, the campaign will increase our financial capacity as an organization as warranted attention attracts the attention of potential donor and partner organizations.

Project Outcome: 

Shortly after coming to Grassroots.org, Molly created a Public Relations/Marketing plan for us and has been implementing the plan for the past 3 months. Molly created a format for writing and sending out press releases and created a network for us to distribute our media materials to (including local news outlets and nonprofit technology blogs). She launched our first public relations campaign, which landed coverage in PC Magazine, Ode Magazine and the Philanthropy Journal. Molly regularly edits and contributes to the Grassroots.org website, notably our press page and frequent blog posts. Molly has been instrumental in engaging our nonprofit membership by recruiting members to contribute to the newsletter, annual report and blog.

Molly has accomplished an incredible amount for us in the past 6 months and has been a wonderful addition to Grassroots.org. Molly’s press efforts have undoubtedly played a large part of the huge membership growth Grassroots experienced in the last year. In addition to helping us gain new members, Molly has also reengaged older members by reaching out to them for blog contributions. These engagement efforts are so important to us because the best way for us to gain new members is my word of mouth. So far, Molly has launched a “Member of the Month” series that allows us to feature one Grassroots member every month and give our other members advice on what makes a good nonprofit website. The monthly release has been standardized and will be very easy to continue to publish for other staff. In addition, Molly created our “Tool of the week” series. This feature presents reviews from Grassroots.org staff of technology tools that we think would benefit our members. This series has been extremely popular. Molly not only created the format for the series, but also came up with an extensive list of tools that we will be able to continue to feature on a weekly basis.

In addition to the annual report (which came about because Molly was self-motivated and thought that it would benefit our organization immensely), Molly has greatly extended the reach of our organization through her work in developing our social networking reach; namely our Twitter account. Although we had a Twitter account that was managed by me (Laura Benack) when Molly came on board, she completely changed the way we were using this outlet. In addition to getting all recent Grassroots.org news pushed out on Twitter, Molly also started to thoughtfully share useful articles and resources with our Twitter followers and interacting daily with other users in the nonprofit and technology fields. Molly has grown our follower list to just under 3,000 in just a few months. We will now be able to leverage this community of followers in the future and continue her methods of Twitter engagement.

Social Media Research and Development

VISTA Name: 
Billy Brown
Program Start: 
9/2009
Program End: 
7/2010
Project Description: 

The Community Center is seeking to further develop its social networking presence and find innovative new ways to use technology to expand its outreach so that it can better serve low-income residents in St Bernard Parish, located at the epicenter of devastation from Hurricane Katrina.

The CTC Vista member will be contribute to the success of the project by evaluating all current social networking strategies and, to the extent possible, determining effectiveness and ROI. Research into best practices to increase effectiveness of current strategies will also be undertaken, and the use of additional social networking methodologies will need to be assessed. Should the addition of new strategies be determined to be advisable, the CTC Vista member will work with the Development Director and Executive Director to develop means to implement, maintain and monitor them.

Activity 1: Assess current social networking methods used by the Community Center has been accomplished.
Activity 2: Assist Development Director in designing online fundraising campaign for Holiday Season 2009 has been accomplished.
Activity 3: Develop a cause-based marketing catalog has been accompished in cooperation with the Development Director

Project Outcome: 

The VISTA conducted research into best practices, implemented the findings, and prepared monthly reports of social media participation data (twitter followers, facebook fans, myspace friends, etc). As a result, the VISTA has significantly expanded our social media outreach on MySpace, Facebook, and Twitter. The VISTA also worked with our food pantry manager to develop a blog to raise awareness, funding and food for the food pantry – see ffon.tumblr.com for the result. The VISTA conducted a social media use study of other nonprofits in St Bernard Parish, Louisiana, and a preliminary study of social media use by nonprofits in the greater New Orleans area that are doing the same type of work as the Community Center (long-term disaster recovery) has also been completed. Data from these 2 studies is currently being analyzed and the findings will be used by our next VISTA to further develop the social media strategy used by the Community Center.

The VISTA prepared 2 short videos which the Development Director integrated into the end of the year fundraising campaign (both available at www.youtube.com/ccstb), including the “Thank You” video which was the cornerstone of this campaign. The VISTA produced a 5 minute overview of the Community Center and a volunteer testimonial (all available at www.youtube.com/ccstb). The VISTA also compiled a CD that contains a comprehensive introduction to the Community Center of St Bernard. The CD includes video footage of hurricane Katrina damage to St Bernard and surrounding parishes, used by permission of levees.org, along with statements from the Community Center’s Executive Director, and a 12 minute video shot entirely by the VISTA that has interviews with key Community Center staff and details both the services available at the Community Center as well as ongoing needs. This CD is distributed to Community Center donors who give more than $25 as well as offered for sale for $10 to the more than 1,100 volunteers from all around the world who come to the Community Center annually. The 12 minute video will also be a key component in the various fundraising tours that the Executive Director is planning for coming months.

Activity 3, the online giving catalog, proved the most challenging of all the tasks undertaken by the VISTA. Deciding on items to include and whether to structure the catalog as a retail sale (eg buy t-shirt with the Community Center logo and part of the sale price goes to the Community Center) vs a sponsorship sale (buy a hot meal for 40 people for $10 or 200 lbs of rice for the food pantry for $50) was the first challenge. In the end, after a review of what other non-profits are using, a sponsorship sale based on that used by Heifer International and the World Wildlife Federation was chosen. The next step was coding this catalog, including setting up a shopping cart that automatically generates the ability to choose from a variety of “thank you” e-cards for the purchaser after the sale is complete. We are very grateful to the VISTA for his dedication to the project and his willingness to develop his technical skills which enabled him to finish this complex project.

CBO Web Development Strategist

Organization: 
Davis Community Network
VISTA Name: 
Rian Graves
Program Start: 
4/2007
Program End: 
8/2008
Project Description: 

The “NPO Digital Literacy Toolkit and Virtual Volunteer Initiative” project is a combination of community networking, technology assistance to nonprofits, and digital media. We believe that with the advent of new web tools, we have an opportunity to reach populations we have not reached before, and provide them access to a more accessible and empowering internet.

Over the year, our Vista will be involved in the following activities:

- help identify representative segments of our community and assess their communications needs
- become familiar with and adept at using DCN’s existing toolkit
- explore and test next generation digital tools and open source applications provided by various national and international organizations
- help coordinate the development and testing of prototype toolkits which use next generation tools
- help develop and implement a train-the-trainers curriculum
- create recommended volunteer procedures and systems that could be generalized to other community organizations, an online guide for volunteer management for use by local nonprofits, the template for an online volunteer handbook
- develop DCN’s procedures and systems (and a draft online guide) for volunteer management, test the NPO Digital Literacy Toolkit’s use for DCN’s purposes to recruit and manage volunteers, and develop a draft online volunteer handbook for DCN
- work with DCN to promote development and hosting of local rich media content,
such as blogs and vlogs, podcasts, digital storytelling, etc and explore opportunities to develop this type of content for hosting on the DCN website

Project Outcome: 

Working independently, Rian collected examples of Web 2.0 tools, resources related to them, case studies, and effective practices. She designed and developed a website to share this information broadly. She assisted in the development of several slide presentations on subjects ranging from electronic newsletters to databases and effective practices in the use of these technologies. Rian also developed recommendations for DCN’s volunteer management program, including a volunteer manual, and created on-line resources for other nonprofits to use in developing their own volunteer management programs.

Once the resources were collected into an invaluable website by Rian, a small team of technical liaisons were able to use them in supporting five pilot organizations, including the Food Bank of Yolo County, Yolo Community Foundation, Short-Term Emergency Action Committee, TREEDavis, and Davis Community Network itself. These technical liaisons are volunteers, and it made their jobs much easier to conduct strategic communications planning with the nonprofits, identify their target audiences for the pilot period, messages they wanted to use the Internet to deliver, what they wanted their audiences to do, and finally, what Internet tools (from the collection of resources on the website), would help them to carry out their strategic communications plan. Without of all Rian’s up-front work, these volunteers could not have been immediately helpful to the organizations, to help them set up their websites in a sustainable way (so that they are not dependent on DCN’s volunteers to maintain them), to develop online webforms for simple contact management, electronic newsletters, and community calendars. In addition, Rian led a team to evaluate more sophisticated collaborative, communication, and contact management tools for DCN to use, to model potential future uses of tools such as Google Apps and Salesforce, when local nonprofits (with our help), become more sophisticated in their use of the Internet.

The major challenge for Rian was that DCN did not have an executive director during most of the term of her assignment, which meant that she was supervised, first by a team of volunteers, and then by a single volunteer. While she was able to carry out assignments once they were framed, and she worked well independently, she (and the organization) would have benefited from supervision by a staff person.

Impact Quote: 

Rian was invaluable in providing resources to help our organization become a better model, in identifying new technologies (Web 2.0) to evaluate and test with our pilot organizations, and suggesting sustainable approaches to maintaining these resources.”
- Vicki Suter, supervisor

Web Projects Coordinator

Organization: 
Grassroots.org
VISTA Name: 
Scott D'Antuono
Program Start: 
9/2009
Program End: 
9/2010
Project Description: 

In response to our rapid membership growth, we saw a rise in the demand for new products and services and realized the need for support tools for our other 3 existing services as well as the importance of support for new services as they are added. Our VISTA will build support resources and strengthen capacity of sub domain web content.

-Build comprehensive online training and support resources for remaining 3 applications in Toolbox and new applications as they are added to the Toolbox. Ensure that applications are fully sustainable & documented, saving staff time while helping smaller nonprofits make use of the Toolbox.

- Strengthen the capacity of Grassroots.org’s sub domain website content to serve nonprofits, recruit new members, and generate needed attention from nonprofits, volunteers, donors and partners.

-Manage Grassroots.org’s newsletters, recruit members/partners to publish entries for Grassroots.org blog

Project Outcome: 

Scott created help guides, Webinars and supplemental materials to make the Grassroots.org Toolbox experience seamless for al Grassroots.org members. Scott took over the management of our NING social networking site in addition to streamlining our SEO consulting program and making the application process for the Social Venture Consulting program more efficient. Scott authored an extensive amount of content on our blog, such as the “Tool of the Week” series and our “Faces of Change” video series. In addition, Scott created estore.grassroots.org (a promotional products website resulting in 4% donations for Grassroots.org) and was an essential force in creating Interns.org on Wordpress. Scott’s positive, can-do attitude enabled him to complete every project he was asked to complete.

Scott ended up developing our NING Community Networking site. Scott fully took over this project from the design to the moderation of the site. Scott also took on the role of reaching out face-to-face with our local members, something he had a personal interest in and showed initiative in doing. In addition to promoting Grassroots.org through attending “GrassrootsCamp” NY Tech Meetup events, Scott got involved in the projects of our member orgs. For example, Scott volunteered his time to sketch/design a handbook for Grassroots.org member “Getting Tools to City Schools” and their sustainable binder project. Scott is a true joy to have in the office and his greatest accomplishment in my opinion is his positive contribution to morale.

Impact Quote: 

Scott was able to accomplish every task that we gave him. Scott was very responsible about asking for help when he needed it and seeking out the tools he needed to complete tasks. It was a pleasure working with him throughout the year and in fact, we hired him at the end of his VISTA term.

Website and Social Media Development

VISTA Name: 
Kelsey Parris
Program Start: 
9/2009
Program End: 
9/2011
Project Description: 

This project would involve an update of SoFAB’s website. This would include the integration of the e-commerce site, blog, twitter and Facebook components, the newsletter, developing the e-zine, collections, and the wiki of Southern Food. This would make the marketing of SoFAB more modern and direct. It would mean that we will reach more members of the community who can become involved with SoFAB and its programs.

The VISTA member would be helping SoFAB “catch up” and would train the appropriate staff to maintain and continue to update the technical capacity of the organization. In-person training, as well as a training manual, would be a legacy that would build the capacity of the organization.

- Work with the webmaster and various appropriate staff members to implement the technology necessary to achieve the goals of integration, improved content and improved marketing.
- Make recommendations and suggestions to the staff, based on the volunteer’s observations, skill and experience.

Project Outcome: 

First, because of her willingness to become a part of the organization, and secondly, because of her knowledge and understanding of the technology, Kelsey became integral to our planning process, helping us to make choices and actually use the advances in technology in new ways. She dragged us into thinking in new ways about what we were doing, so that now our entire culture has changed into being not only more modern, more attuned to technology, but also in now thinking to include new technologies in all of our projects and in our actions. This was a major cultural shift, accomplished by the example and encouragement of our VISTA member.

1. An update of SoFAB’s website, including the integration of the e-commerce site and blog. This goal was completely accomplished, except that we have merely archived the old blog and have begun to use our Facebook account instead.
2. Twitter and Facebook components were established.
3. The newsletter, developing the e-zine, collections, and the wiki of Southern Food have all been advanced.
4. Our website was entirely redesigned and completely updated and reorganized. Our VISTA member was the primary person behind all of this, assisted by summer interns and other volunteers.

Impact Quote: 

Kesley dragged us into thinking in new ways about what we were doing, so that now our entire culture has changed into being not only more modern, more attuned to technology, but also in now thinking to include new technologies in all of our projects and in our actions. This was a major cultural shift, accomplished by the example and encouragement of our VISTA member.

Transmission Project