Transmission Project

Some main areas that Erica helped to develop and expand are: Volunteer recruitment/outreach, Partnership Expansion/Outreach, and Fundraising development.

Volunteer outreach: Erica has set up an entire program of recruitment of volunteers. As a result we had as many as 19 volunteer interns at one time at our facility during the fall, spring and summer months. The recruitment efforts targeted local universities and high schools. The success was due to setting up face to face meetings as well as using Craig’s List, social media and e-newsletter contact. This was done in conjunction with the Executive Director.

Partnership Outreach: Erica also worked on setting up partnerships with the Albuquerque Convention and Visitors Bureau, Media Literacy Project, The Alibi (local weekly newspaper), Enlace Comunitario, SWOP, KUNM Youth Radio, Albuquerque Film Festival, SW Gay and Lesbian Film Festival, Taos Shortz Film Festival, Experimental Cinema Film Festival, New Mexico Daily Lobo, Public Service Media Project, NM Film Office, NM Thunderbirds, CitizenSchools, and the creation of an accredited production class through the University of New Mexico Continuing Education department.

Fundraising Outreach: Erica worked on many small scale and large scale fundraising efforts throughout the year. Some examples of these efforts are: “Benefit Night” fundraisers being help at T.G.I.Friday and Fuddruckers, a “TV Dinner” benefit event, a concert event at a local venue, and the development of a monthly media industry networking event held at a local restaurant. Other areas have included working alongside the Executive Director on research for and preparation of grants and foundation money. Examples of this assistance was the working on a letter of inquiry for the Glaser Foundation which focused on Independent Media projects. We pitched the creation of a youth-focused journalism and mentorship program. A letter of inquiry into the MacArthur Foundation, regarding the same project. The creation of a profile in multiple local community foundations. She did extensive research and compiling together of regional, state-wide, and national grants and foundations that could be potential sources for income. Erica also helped Steve Ranieri with researching and preparing the application for a grant through the McCune Foundation, a local foundation here in New Mexico.

Other general outreach efforts that Erica engaged in were attending various local outreach events, such as: NM Film and Media Day, Digital Arts Conference, NM Film conference, SW Gay and Lesbian Film Festival, Fiery Foods Show, and other events where the positive image of our organization was represented. All of these efforts were tracked, documented, and written into a manual titled “How to Outreach: a Resource Guide for Quote Unquote.” This resource will be left behind for future staff and VISTAs to refer back to for guidance.

Two other projects Erica worked on were the transitioning of the paper newsletter to the electronic newsletter and the transitioning of the Dreamweaver based website to a user-friendly, more efficient website through the Grassroots.org services. It developed through the need of better organizational efficiency. There was an indication that some staff had additional responsibilities that were taking them away from their actual work. With Erica noticing this, she suggested making these two main transitions as a means to alleviate extra work from staff (printing of newsletters, mailing them, updating the website using software that requires skills) and to build a more sustainable infrastructure.

VISTA member was successful in many areas relating to our new Media Arts Lab. Mr. Cox researched and then located a new facility for our organization/New Media Lab. Mr. Cox also wrote 20+ grants and raised over $20,000 towards the new facility. Mr. Cox also assisted in strengthening the capacity of our Board of Directors via new recruitment, training, etc.. Finally, in the last month of Mr. Cox’ year of service, MACSD was able to find potential funding from the City of San Diego Redevelopment Agency to redevelop the new facility. Mr. Cox wrote the proposal and we’re still waiting to hear final word from the agency; but it looks positive.

With VISTA’s previous business experience and life experience; one of the greatest accomplishments and assets was having Mr. Cox’ consultations and overall knowledge. His ability to provide all staff with ideas and to assure that staff was looking at the ‘business-side’ of things, was invaluable.

Ian’s work as been essential at building the capacity of the organization at a key time of growth and transformation of Prometheus.

Towards goal #1 of increasing regular, constituent contact, Ian has: shepherded the development of a new database merging 4 into one, developed a system for maintenance, trained all staff, coordinated a monthly eNewsletter, coordinated an annual mail appeal, implemented CiviEvent for pre-registration for events, and implemented a paper sign up sheet system for events. As a result, our database list grew by 7,456 new contacts, including over 600 from the US Social Forum where Ian’s sign up system was first used. We now have over 1000 facebook fans who receive regular updates thanks to Ian’s merging of our email, web, and facebook communications. A database consultant worked with Ian to build the CiviCRM database after which he largely implemented the above with input from Prometheus collective members.

Towards goal #2 of building grassroots fundraising support, Ian has helped develop a work plan and donation calendar for the Development Team which has guided our work throughout the year and made reporting on progress much easier. He designed and launched our new Sustaining Funders program. He also designed and launched out new major donor program by identifying potential donors and inviting them to key events and creating a donor packet. Ian assisted in writing a number of grants and grant reports for Prometheus, helping to gather statistics on the effectiveness of our programs and the demographics of our constituents. He did these in conjunction with our Development Director.

Towards goal #3 of developing web donor tools, Ian has built a number of custom donation interfaces to our new database and build contact and other forms on our website. As a result, the new website will integrate seamlessly with our database, cutting out costly duplication of data. We can now track what appeal or route online donations come from and better assess the success of our specific fundraising efforts. Ian was trained by our web developer to create these forms.

our VISTA member goals for 2009-2010 were: - Provide staff support to assist organizational members in convening and revitalizing the CAPAY Alumni Network. - Develop community partnerships and collaborations, including youth/community internship sites, to build sustainability of the program into future years. - Develop grant/funding proposals and enhance CAPAY’s funder networks in conjunction with CAPAY staff and Adult Advisory Board. - Organize grassroots fundraising events for CAPAY programs. - administer/maintain CAPAY’s website and Web 2.0 presence (e.g., updating Facebook, Youtube, Google maps, etc) while exploring possibilities for online revenue streams and other relevant sources of earned income. - Develop assessment and reflection tools with which to document short-and long-term impact of CAPAY program and project participation on youth participants, community members/organizations, and CAPAY alumni. Molly was successful in implementing Web 2.0 tools to support and streamline organizational communications. She took over the management of CAPAY’s communications, including CAPAY’s Facebooks and listserve. She worked closely with the CAPAY coordinator Tri Quach to integrate Web 2.0 tools into the new CAPAY website. This includes the development of CAPAY’s media portal, designed to gather Asian American media such as digital stories, blogs, and artist websites (including original CAPAY content). She also worked with one of the CAPAY youth to develop a city-wide blog for youth organizing. Molly made progress in initiating and nurturing long and short term partnerships with other organizations. This includes the promotional video she made with other UMass Boston students for MASAE, a local basketball team. She successfully planned and administered all of the CAPAY YouthLearn internships at other organizations, including UMass Boston’s Asian American Studies Program, BCNC, AACA, ATASK, AFH, and Close to Home. Molly re-established connections with CAPAY alumni, the Alumni Network, which has been meeting actively since June to develop fundraising initiatives and to provide planning assistance and support for the November 2010 CAPAY youth symposium. Molly developed several grant proposals that are pending review.

Molly’s organizing and facilitation with these other Asian American youth programs led to the creation of a Steering Committee (SC) representing the Asian American Civic Association’s Youth Center, the Asian Community Development Corporation’s A-VOYCE, Boston Chinatown Neighborhood Center’s YouLead, and the Chinese Progressive Association’s Chinese Youth Initiative, along with CAPAY. This is an unprecedented accomplishment in terms of Boston Asian American community youth capacity-building and provides an organizational framework to foster programmatic collaboration and coordination, shared research and advocacy, and joint grant submissions.