outreach

Miro in My Community Project Developer

VISTA Name: 
Anne Jonas
Program Start: 
9/2009
Program End: 
9/2011
Project Description: 

Miro in My Community (MMC) will create a series of community-based video hubs to connect local creators, public access stations, and the community of viewers. With these new hubs and the relationships that they form, vibrant local communities of video can flourish. Quite simply, we can create an active, citizen-driven, online television world for individual cities and towns.

A VISTA member could be instrumental in advancing this project. We need an individual who is both technically aware (though not necessarily a programmer) and interested in community building. The VISTA member will lead outreach to local access and public television stations in Massachusetts and around the country. The member will help us develop and deploy training manuals and will work with partner organizations to run training session for local participants.

Goal: To successfully roll out Miro Local TV in communities around Massachusetts and the US, by engaging with partner organizations and creating materials and workshops.

Project Outcome: 

Anne has been invaluable to PCF and has helped us grow as an organization. She, with support from myself as well as Nick Reville, has taken Miro Community from an early-stage project to a fully-fledged platform that is serving many communities.

Anne is beginning to work on making Miro Community a self-sustaining pillar in PCF’s arsenal. She has began to develop a userbase that will support the project with monthly fees and/or contracts.

Anne has started work on a miro community site that aggregates feminist video content from all over the web. It has began taking a life of its own and has been written up on feminist blogs and in Bitch Magazine.

Web Projects Coordinator

Organization: 
Grassroots.org
VISTA Name: 
Scott D'Antuono
Program Start: 
9/2009
Program End: 
9/2010
Project Description: 

In response to our rapid membership growth, we saw a rise in the demand for new products and services and realized the need for support tools for our other 3 existing services as well as the importance of support for new services as they are added. Our VISTA will build support resources and strengthen capacity of sub domain web content.

-Build comprehensive online training and support resources for remaining 3 applications in Toolbox and new applications as they are added to the Toolbox. Ensure that applications are fully sustainable & documented, saving staff time while helping smaller nonprofits make use of the Toolbox.

- Strengthen the capacity of Grassroots.org’s sub domain website content to serve nonprofits, recruit new members, and generate needed attention from nonprofits, volunteers, donors and partners.

-Manage Grassroots.org’s newsletters, recruit members/partners to publish entries for Grassroots.org blog

Project Outcome: 

Scott created help guides, Webinars and supplemental materials to make the Grassroots.org Toolbox experience seamless for al Grassroots.org members. Scott took over the management of our NING social networking site in addition to streamlining our SEO consulting program and making the application process for the Social Venture Consulting program more efficient. Scott authored an extensive amount of content on our blog, such as the “Tool of the Week” series and our “Faces of Change” video series. In addition, Scott created estore.grassroots.org (a promotional products website resulting in 4% donations for Grassroots.org) and was an essential force in creating Interns.org on Wordpress. Scott’s positive, can-do attitude enabled him to complete every project he was asked to complete.

Scott ended up developing our NING Community Networking site. Scott fully took over this project from the design to the moderation of the site. Scott also took on the role of reaching out face-to-face with our local members, something he had a personal interest in and showed initiative in doing. In addition to promoting Grassroots.org through attending “GrassrootsCamp” NY Tech Meetup events, Scott got involved in the projects of our member orgs. For example, Scott volunteered his time to sketch/design a handbook for Grassroots.org member “Getting Tools to City Schools” and their sustainable binder project. Scott is a true joy to have in the office and his greatest accomplishment in my opinion is his positive contribution to morale.

Impact Quote: 

Scott was able to accomplish every task that we gave him. Scott was very responsible about asking for help when he needed it and seeking out the tools he needed to complete tasks. It was a pleasure working with him throughout the year and in fact, we hired him at the end of his VISTA term.

Digital Expansion Initiative Program Developer

Organization: 
People's Production House
VISTA Name: 
Kristofer Rios
Program Start: 
7/2008
Program End: 
7/2010
Project Description: 

PPH has three major projects: Radio Rootz, which teaches classes in radio journalism and media literacy in public schools; the Community News Production Institute (CNPI), which trains low wage and immigrant workers as radio journalists; and our Digital Expansion Initiative, which works to educate and organize the public around access to digital technology. We build media organizers: media literate youth and workers who can create and demand a media system that works in their interests.

This position is part of the Digital Expansion Initiative. For 2008 to 2009, the CTC Vista participant will
• formalize our Digital Expansion curriculum and conduct educational workshops for community organizations and public school classes throughout New York City;
• work with the Digital Expansion team to analyze data from our surveys and interviews;
• conduct original research into the state of Internet access in New York City and train others to do the same;
• record, edit, and produce radio journalism and train others to do the same;
• review and compile new research and articles related to Internet access and Internet policy.

Project Outcome: 

This year, Kristofer took the lead in developing and formalizing the curriculum for our youth-led policy program, the Digital Expansion Fellowship (DEF). After taking feedback and evaluations from our first DEF summer project, Kristofer redesigned the summer curriculum into a full 8-week summer course for a new round of fellows. The new curriculum is a comprehensive training in media policy research; combing basics in digital journalism and an introduction to policy analysis. This summer the fellows used their newly acquired digital reporting skills to examined mobile broadband and cellphone policy from a community perspective. They produced a news feature looking at how a proposed bill requiring ID for prepaid cellphones would impact low income and immigrant communities. They also produced four cell phone literacy workshops that will be included in a collaborative tool kit project focused on expanding cell phone literacy.

People’s Production House proposed a large community media network project during the second application round of the Broadband Technology Opportunity Program. Our proposal brought together 21 New York City community organizations to imagine a constellation of community media centers across New York that would work as media production centers for a community news outlet. Kristofer was the main outreach organizer for this application. He helped recruit many of the organizations to the project proposal and coordinated a lot of the application process with the groups. While we weren’t awarded our BTOP grant, the organizing provided us with an opportunity to advance our goal of strengthening our community media network. We are taking the momentum from our BTOP organizing to develop a New York City Digital Justice Coalition. Throughout the year, Kristofer also engaged with other community media organizations to share or work, exchange ideas, and collaborate on larger national projects.

One of the goals that Kristofer set for him self was to help us develop workshops and training materials in Spanish. Kristofer lead our first Spanish language community journalism training in his first year as a VISTA and he wanted to take it further by developing media literacy tools that could accompany the trainings. This year Kristofer helped organize the first Spanish language track at the 2010 Allied Media Conference. In developing the Spanish language track, Kristofer engaged some organizations that serve the Spanish speaking in New York, helping to develop Spanish language community reporters.

In addition to the work completed in our project proposal, Kristofer also helped refine our 12-week media community journalism training curriculum. The curriculum needed an upgraded and he assisted with the process. Kristofer also helped strengthen ties to partner organizations through his involvement in organizing the Allied Media Conference and his participation in the Media Action Grassroots Network. Through these conferences and networks, Kristofer has helped facilitate projects on a national scope, including our upcoming Cellphone Literacy Toolkit, which is a collaboration between allies in New Mexico, California, and New York.

Outreach & Volunteer Coordinator

Organization: 
Homeless Prenatal Program
VISTA Name: 
Scott Reed
Program Start: 
7/2009
Program End: 
7/2010
Project Description: 

The ultimate goal of this VISTA project is to shine the spotlight on HPP’s mission and work, raising visibility for a wide audience: current and prospective donors, volunteers, and a diverse community of San Francisco families who need our services.

With direction from the project manager and Development Director, the VISTA will develop creative methods for collecting the many stories of need, perseverance and success that buzz around our client programs and are the pride of our client services staff. The VISTA will gather these stories, in addition to news and events about the agency, and distribute the information to the community through a variety of channels.

Goal 1: Drive traffic to Web site and convert visitors into members, volunteers and advocates

Goal 2: Create sustainable process for content gathering and distribution at HPP

Project Outcome: 

Scott worked with mentor Brittney Fosbrook to create an ongoing, nearly self-sustainable strategic plans for a volunteer-run program in our Community Technology Center. Scott created an online volunteer guide which contains all the “how to’s” and useful links for our volunteers.The guide also contains volunteers agreements and lab rules. Scott also worked with our Systems Administrator to create customized, bilingual computer profiles for our clients, making it easier for our guests to login and use the lab with minimal computer experience. Scott also cleaned up the space physically, getting rid of unused materials and installing useful information sheets for additional resources. In addition to volunteer outreach, Scott also conducted major outreach to clients and to our case management staff, so that they understand the resources available and their potential value to clients.

The volunteer program in the CTC has been successful in that it has increased lab attendance, increased volunteer engagement, and has decreased the amount of staff time necessary to run the lab. However, the CTC is not able to self-sustain on volunteers alone. Scott has been hired as a full-time employee, with half-time duties related to CTC coordination.

Scott was a key player in HPP’s first steps in social media, creating a Facebook and Twitter presence, as well as advising the development of our revamped website. This developed as the need was identified at HPP and matched Scott’s skills and interests.

Outreach Coordinator

VISTA Name: 
John Haffner
Program Start: 
9/2009
Program End: 
9/2010
Project Description: 

The VISTA member would conduct a three-month Community Needs Assessment to survey community organizations, members, board members, staff and community leaders for CMAP & AMP.

a) Provide in–depth analysis of what organizations currently are offering to the communities served, (services packages, community involvement, and community media offerings) and research opportunities for collaboration.

b) Report to Executive Directors on the Community Assessment Results and present recommendations

c) Develop a manual for collaborative work: “Cookbook for Regional Community Media Collaboration” that would be published in print and web form. This cookbook would inspire and create a template for other community media and community technology organizations to work more collaboratively in this new economic environment which requires and encourages new kinds of collaboration and partnerships.

d) Present this cookbook as a body of work at the ACM National Conference in July of 2010 to encourage and give specific examples of new innovative approaches to regional collaboration among community media centers.

Project Outcome: 

With the help of our first-year DASC member, we have expanded collaborations with other community media centers in the state and region, sharing technology, marketing, educational content and curriculum to media centers and non-profit organizations.
-Increased communication with between two media centers to enable collaboration on several key projects including growing capacity of both organizations to fundraise, use technology tools, and manage staff and members.
-Increased communication enabling the implementation of new technology resources, including access to other center’s technical staff, new equipment for CMAP’s institutional network and engineering expertise from other centers.
-Increased CMAP’s ability to fundraise/build community awareness
-Helped to initiate new strategies to develop and share community content between centers.

Based on the success of the first year of this project, we are now in the second year, expanding to a statewide collaboration. For the first year, both organizations expanded our capacity through seeing the need to hire staff for fundraising, collaborated on grants that resulted in funding and staffing, and created an expanded collaboration program into our region. After the second year, we hope that agencies will work together regularly to continue this collaboration.

Our VISTA accomplished all of what was included in our project, but also helped to write grants for the organizations and learned development skills. He was hired by one of the media centers after the project to be a development assistant. He also became involved in developing the second year plan for our expanded collaboration.

Community Outreach and Accessibility Development

VISTA Name: 
Anita Lie
Program Start: 
6/2007
Program End: 
6/2009
Project Description: 

Since it opened over 8 years ago, the DISKovery Center has provided technology education services to over 3,000 community members in a wide range of skills and computer applications. Over 100 members, who include youth, adults, and seniors, enroll in over 20 classes at the DISKovery Center’s programs every quarter.

The DISKovery Center is seeking a full-time VISTA volunteer (monthly stipend provided) to help build the capacity of the Center to reach out to learners with physical and developmental disabilities through assistive technology, program planning, staff training, and community outreach. The VISTA member will assist the program manager with a variety of responsibilities, including the following duties:

• Develop strategies for outreach to persons with disabilities

• Collaborate with other organizations to develop outreach plans to expand our presence in the disabled community.

• Participate in assistive technology trainings provided by our collaborators to become an in-house accessibility specialist, who will then train other staff on teaching strategies

• Develop resources for accessibility including training materials for both staff and individuals with disabilities

• Help develop a new space plan at the center for better accessibility

• Help establish and coordinate a committee composed of staff, members and volunteers to inform the center on disability access needs.

• Help develop a new intake survey and registration process incorporating disability information, and revamp the current database to track this information.

Project Outcome: 

Our CTC VISTA is the DISKovery Centers Accessibility Coordinator. She coordinated all of the meetings with staff and project partners. She also became our in-house AT specialist, and helped recommend our software and hardware purchases. She has developed advanced curriculum at Pacific Bridge. She has also coordinated and facilitated the access committee meetings. Our VISTA has also coordinated our Computer Adoption Program and has developed curriculum for the program. She has also trained staff on the Ubuntu Operating system so that staff can then teach the participants enrolled in our Computer Adoption Program.

Although we have partnered with other organizations that have given us a small number of users with disabilities, we are still short of our goals. Our VISTA has assisted on our outreach plan, and has developed outreach materials but both our centers in Little Tokyo and Echo Park are struggling increase our numbers.

Impact Quote: 

Our VISTA has been invaluable in assisting the center with its accessibility goals, and has been central in coordinating all aspects of the DISK4All Project. She has been committed to utilizing information and communications technologies to address the needs of our communities. Without our VISTA we would not have the staff nor capacity to achieve our accessibility goals.”
- Steve Wong, supervisor

Marketing and Outreach

Organization: 
Pro Bono Net
VISTA Name: 
Stephanie Lin
Program Start: 
7/2009
Program End: 
7/2010
Project Description: 

A VISTA member would work with Pro Bono Net staff to define short and long-term strategic outcomes for immigrants’ rights initiatives, create a project plan, and support Pro Bono Net and its partners in achieving outcomes defined in the project plan. Each of these initiatives uses technology to benefit low-income immigrants.

Goal 1: To provide strategic guidance and technical support for Pro Bono Net’s immigrants’ rights initiatives
Goal 2: Work with Pro Bono Net staff and partners to develop a training curriculum and toolkit to support the nonprofit immigrants’ rights sector
Goal 3: Research, implement and support new technology projects

Project Outcome: 

Stephanie’s primary focus was to develop a marketing database and other technology tools to expand our membership. In the year that Stephanie spent with us we increased our membership by approximately 1/3.

Stephanie’s efforts lead to a significant increase in membership as well as developed a robust marketing and outreach database that will continue to be a valuable tool for our project.

Stephanie took on a number of ad hoc research and other projects based on her interest in immigration law and policy. She also helped to support our social networking initiatives and overall content management.

Online eLearning Tools for Farmers Development

VISTA Name: 
John Dorman
Program Start: 
7/2009
Program End: 
7/2010
Project Description: 

Widespread access to computers among socially disadvantaged farmers has expanded opportunities to provide educational materials online. The New Entry website is currently used to post information about our training programs and resource guides. We have not yet tapped the potential of this site to connect with broader audiences for outreach and training through distance learning.

Optimal learning for farmers takes place through visual and interactive processes. Development of enhanced digital media is currently an important New Entry priority for both training and outreach purposes in order for our program to expand. As a result, the VISTA Member will manage all aspects of developing digital media in three main areas: online courses, webcasts, and video clips.

Goal #1 – Convert Six On-line Courses from Written to Digital Media
Goal #2 - Development of Three Webcasts
Goal #3 – Develop Video Clips for Low-Literacy Population in Areas of Outreach
Goal #4 – Evaluation of Process

Project Outcome: 

In addition to completing most of the assignments originally envisioned for John’s year with New Entry, John completed assignments which went well beyond the stated goals in the original proposal. In addition to the three workshop videos to be included in the online curriculum, John developed a Seedling Training video for on-line curriculum use.

The sustainability of John’s contributions will remain significant, well into the future. In addition to developing solid working curriculum for on-line use, John developed important foundations upon which New Entry curriculum can expand. John established a formula for production of workshop videos, on-line curriculum videos, and Farmer-to-Farmer Moments. This formula will be repeated with each new video which is produced into the future. John also converted our lending library of VHS tapes into DVDs to both extend the shelf life of the videos and make them available to clients with DVD players. John also participated in outreach activities and made important partnerships throughout the area.

Outreach and Website Development

VISTA Name: 
Jasmine Shepard
Program Start: 
7/2009
Program End: 
7/2010
Project Description: 

Creating a successful, user-friendly, all-inclusive database of technology organizations and WiFi locations will require a time and effort commitment that is beyond our means at this time. A CTC VISTA member will help us expedite the process of developing the database, and allow us to finally get this project off the ground.

- Research and catalog organizations that offer technology services
- Establish and manage relationships with technology organizations
- Develop and maintain the “Digital Inclusion Oakland” website
- Help update the OTX West website

Project Outcome: 

The corps member created the website getconnectedoakland.org. She researched computer related resources (i.e. education and training, tech support, free internet hotspots, where to purchase or acquire a free refurbished computer) in Oakland and the surrounding area. This information is now available on the website. The member has also spent time creating fliers and other marketing tools to get the word out about the website to the citizens of Oakland. The member has also sat in on computer classes taught by other organizations and shared information with them about open source software and other free online resources that can enhance their current curriculum and training.

Now that the website is up and running, we can now refer our clientele to the website for any technology needs. We also use the website to locate resources and recommend them to the community we serve. The website will be maintained by staff members at OTX West. Former VISTA member, Jasmine, has been hired and will be one of the main people maintaining the site.

Jasmine also created online Google forms for our volunteer registration and computer class registration and sign in. We used paper registration forms and needed an easy way to convert our paper forms to online forms for easy access.

Online Marketing and Outreach Development

VISTA Name: 
Joseph Crugnale
Program Start: 
7/2009
Program End: 
7/2010
Project Description: 

We would like to host a VISTA member who will develop effective social media communication that will support and complement A-VOYCE’s existing communications and outreach structure. The VISTA member will primarily be responsible developing our use of social media tools such as, but not limited to, Facebook, Myspace, Twitter, LinkedIn, YouTube, blogs, wikis, for publicity, marketing, and fundraising purposes. The VISTA will develop training material for youth and staff on blogging, podcasting, digital and social media. ACDC needs to capitalize on social networking media and build our organizational capacity through increased use of technology-enabled venues.

Goal: To create and implement a web-based marketing and outreach strategy for ACDC and A-VOYCE youth development program in order to maximize the program’s outreach and fundraising capacity

Project Outcome: 

One of my main tasks is putting together our Annual Report. One of the more interesting elements of the report has been coordinating Chinese translations that accurately capture our programs; luckily there are staff members here who are able to help out with this.

The power of Facebook, Twitter, and many other forms of social media continue to fascinate me. We have some really innovative urban planning, human development, and youth-based programs which I think have great potential to be marketed using social media. It will be a good experiment to see just what is possible using these up and coming tools.

I have been able to apply my IST monies towards an accounting class. While at first glace an accounting class may not seem relevant to my marketing and communications work, it has been beneficial as I am gaining a greater understanding of how my organization operates. Additionally, it has helped me draft the important financial sections of our annual report, and compile content for charity rating websites which closely examine non-profit finances.

Transmission Project