marketing

CTC Outreach and Program Building

VISTA Name: 
Patricia Conrad-Wexler
Program Start: 
3/2006
Program End: 
2/2008
Project Description: 

Goal 1: Successfully launch a regional web portal for area residents, businesses and organizations.

Goal 2: Create of a computer training and certification program at YES BizCenter

Project Outcome: 

1. Regional Web portal: our Vista, Pat, and I worked with our teen web programmer, David Wiles, to complete the site’s functionality and design. The site went live in mid-September. Pat issued a press release which resulted in at least three stories and recruited two youth to staff a table at our region’s largest fall festival, which was attended by over 10,000 people. Since then, Meanwhile, Pat and several youth work continue to research, gather and enter content. We have a bevy of volunteers, including a disabled YES alumni, Alan, who works at our wheelchair desk two afternoons every week, gathering web addresses for the 975 business and organization listings in the site’s directory. In November, Pat forged a partnership with two town-specific websites (OrangeTownGreen.com and PetershamCommon.com) to collaborate on soliciting site sponsors from among the region’s business community. Our site now has 22 sponsors, who pay $225/year, which is split between YES and our partners. The funds are helping recoup some of our development costs and in future will create a revenue stream to sustain the site. The site has over 75 registered users and is growing.

2. IC3 & MOS: Pat contacted CertiPort and registered with them to become a training and certification site. She helped our TechVenture! teaching team incorporate IC3 into this 16-hour youth computer training program, which was offered last June. Pat raised over $500 in cash and in- kind contributions from local businesses towards the cost of the program. We also investigated funding through the Verizon foundation and through the state employment and training consortium. Pat also solicited in-kind contributions of computer hardware (two computers, miscellaneous parts, a network switch) and eight task chairs for our classroom. She also helped streamline the operation of our weekday Teen Cyber Cafe by having youth and adults create user accounts (sign an agreement of terms and conditions, etc.), with account settings that protect the computers from viruses, etc. There are now 125 registered users.

Marketing and Outreach

Organization: 
Pui Tak Center
VISTA Name: 
Dan Chen
Program Start: 
11/2006
Program End: 
11/2007
Project Description: 

Goal 1: To develop digital media training for youth in Chicago’s Chinatown.

Goal 2: To use volunteers to expand the computer center’s services.

Goal 3: To increase the effectiveness of Pui Tak Center’s publicity materials (brochures, newsletter and website) to donors, volunteers and program participants through the use of digital media.

Project Outcome: 

We have increased our publicity through our VISTA’s work on designing our annual report, developing a template for our newsletter and designing our website. Dan Chen worked on the design and layout of the annual report which was published in December. The design was significantly more professional than in the past. It is sent out to donors and other interested individuals as part of our year-end donation appeal. This past year, the year end giving exceeded the amount raised in past years. Although we can’t determine if it was due to the design of the annual report, we did receive many comments about how well done it was. The Pui Tak Center has not had a regular newsletter for 7-8 years and has intended to restart it. Dan assisted in developing a design template. The newsletter will be mailed to supporters and donors as well as distributed in local churches. Dan has also begun work in redesigning our website. He has completed the initial design and site map. We are currently working on the content. After that is completed, Dan will work with a programmer to get the site up and running. All of these efforts improves our communication with current and potential supporters (donors, volunteers, etc.).

Community Outreach and Evaluation

VISTA Name: 
Karl Hedstrom
Program Start: 
11/2006
Program End: 
11/2007
Project Outcome: 

Karl has proved indespensible in helping our organization understand who our membership is and how we are serving them. With direction, Karl has developed a weekly and monthly statistics aggregation (our dashboard) that illustrates our level of community support and involvement. He has also developed many systems in our database to help us better communicate with our community through direct email and web publishing.

CTC Support and Program Building

VISTA Name: 
Andrea Callopy
Program Start: 
9/2006
Program End: 
9/2007
Project Description: 

Our VISTAs primary role was to enable The Center’s 3 community-based CTCs to meet the specific needs of disadvantaged clients by providing effective volunteer resources.

Project Outcome: 

Andrea has excelled. She has done a wonderful job coordinating our volunteer resources for our CTCs, ensuring our centers are well staffed and open to the public. She has improved our technical capacity by creating a shared calendar in outlook which enables the organization staff to access CTC hours and volunteer information. In order to better support and recognize our volunteers, Andrea has implemented a monthly newsletter that goes out to the public and also volunteer appreciation week in April. In collaboration with the volunteer coordinator Andrea developed a recruitment plan for youth, LEP adults and seniors, which has greatly increased the number of volunteers at our sites and exceeded our recruiting goals.

Impact Quote: 

Andrea has been instrumental in organizing and overseeing our Community Technology Centers. She is always well organized and has developed many of the operating procedures that enables us to make the CTC’s available to the public. In addition she has a lot of enthusiasm for the project and is always willing to help in whatever way she can.

CTC Support and Program Building

VISTA Name: 
Larry Gaither
Program Start: 
1/2007
Program End: 
1/2008
Project Description: 

Our two VISTA members have been instrumental in developing our community technology at the CCNV Homeless shelter. Wildtech has partnered with the Community for Creative Non-Violence the largest homeless shelter in the United States, to establish a community technology center (CTC) for the homeless at the shelter.

Project Outcome: 

Our VISTAs have helped establish the technology center and develop resources for technology access and training programs for the shelter population, as well as other disadvantaged populations utilizing it. They have also laid the groundwork for building a self-sustaining service-learning model where trained members of the homeless community gain work-based learning experiences by performing vital technology repair and training services for local non-profit organizations and government agencies. Because of their work, the program has become famous,. The shelter now has quality computers, internet access and many of the 1300 residents are now getting their own computers. This success has been facilitated by the work of Tony and Larry, who have developed marketing and outreach materials, organized events and developed our list of partners and supporting organizations in the community. They have built the capacity of our organization by helping upgrade our constituent database so that we can better track donors and individuals. In regard to our programs, they have helped develop our curriculum and improve our process for refurbishing and distributing computers to program participants at the homeless shelter.

CTC Support and Program Building

VISTA Name: 
Tony Brown
Program Start: 
6/2007
Program End: 
6/2008
Project Description: 

The WTA is establishing a community technology center (CTC) for the homeless as the CCNV shelter. It provides technology access and training programs for the shelter population, as well as other disadvantaged populations utilizing it. The VISTA member will train the homeless, then cultivate them to become full-time volunteers at the center.

These trained volunteers will build a self-sustaining service-learning model where trained members of the homeless community gain work-based learning experiences by performing vital technology repair and training services for local non-profit organizations and government agencies. Small fees will be charged, just enough to self-sustain the program.

Phase I: Train the VISTA member in WTA service-learning performance tasks (see above). The VISTA member spends a period of time pacticing these skills by training many members of the homeless community in the CCNV in technology.

Phase II: Provide the homeless with professional technology job experience by operating a real high-tech company. The VISTA member will be trained in the WTA Enterprise Curriculum and will use it to train and support advanced volunteers from the shelter in performing technology service-learning for the community.

Phase III: Armed with job experience provided in Phase II, service-learning volunteers have a better chance to obtain technology employment or to open their own firms. For a very small group of homeless having the skill set yet lacking the resources and confidence to start their own firms, the WTA and CCNV will provide desk space and the VISTA member will train and support them so they can open their own technology firms in the WTA/CCNV building.

Project Outcome: 

Tony recruited 5 executive board members (all volunteers and all homeless) to lead the governance of WildTech-CCNV. ed the acquisition of all surplus technology for refurbishing.

Tony single-handedly landed a 200 computer donation from AARP, which will be distributed across the region.

Tony rebuilt two technology access labs in the shelter, providing technology access for 1300 people.

Implemented three sets of 12 week training classes for shelter residents. These included:
1. MS Word
2. MS Excel
3. Introduction to Computers
4. Computer refurbishing

Tony refurbished enough laptop computers to award to every homeless graduate of the 12 week training sessions.

Tony began building an eBay ecommerse training class so homeless can start selling on eBay.

Tony began building a city-wide computer recycling program and assisted in writing a proposal that was submitted to federal GSA and the District of Columbia to have homeless people manage their recyclable electronics.

Managed the writing of 5 grants to five agencies. All writing was done by homeless people.

Impact Quote: 

We now have a fully self-governing volunteer board of directors. All are homeless and all are equally helping to sustain the program. Tony developed a solid supply of computers, resources and more.”
- Lou August, supervisor

Chicago Digital Access Alliance Marketing and Outreach

VISTA Name: 
Laura Mieczkowski
Program Start: 
9/2006
Program End: 
9/2007
Project Description: 

For the past year Chicago has been focused on questions of wireless connectivity, community benefits and digital excellence. Laura worked in the Chicago Digital Access Alliance community education campaign for her Vista term.

Project Outcome: 

Laura assisted with preparations for two significant events: the Community Media Summit and the Community Wireless Summit. Both events brought out grassroots community activists and leaders in the field. Public discourse on digital divide issues moved significantly nationwide towards a language of “digital inclusion”. The terminology of digital inclusion is advanced in a top-down and paternalistic manner. The grassroots and more explicitly open discourse on digital excellence has allowed the public to set the bar higher and to explore solutions to local problems that do not presuppose a technology or a topology, and which do not impose a top-down solution. The Chicago grassroots statement on Digital Excellence has been picked up by the City elite in a major public document, in large measure a result of our public education campaign that was facilitated by Laura.

Pink House CTC Marketing and Outreach

VISTA Name: 
Sharon Renae Smack
Program Start: 
6/2006
Program End: 
6/2009
Project Description: 

Our VISTA member will work with targeted low-income communities to ensure children (pre-Kindergarten through 8th grade) have access to computer technology and that the digital divide that currently seperates the low-income from the affluent continously decreases. Members will increase the capacity of the CTC and utilize technology resources – specifically the programs and facilities of the CTC – to educate, inform, and empower youth and adults to participate in community decision-making and local governance.

The CTC VISTA will
- engage in outreach to low-income communities that connects families with CTC
- work with local youth advisory groups to identify other CTCs and get the word out to the public
- secure computers from local companies to distribute to the poor
- introduce new software to youth attending the CTC
- expand after school computer lab programs
- recruit and train volunteers to deliver programs
- evaluate program outcomes
- investigate funding sources and contribute to the organization’s grant writing effort
- participate in in-service trainings and national service days
- plan for personal and professional development
- develop a web site service portfolio

Project Outcome: 

Renae has collaborated with city and county agencies to create strong strategic alliances with the PINK HOUSE. She keeps on top of the changes and new programs that are provided by these agencies and continually keeps in touch with the community leaders to inform them of the programs being implemented.

Though I always come up with the purpose of the event, Renae never ceases to amaze me in the way she plans and prepares for an event. She coordinates, decorates, handles the media, finds the volunteers through programs set forth in her prior years of service from creation to completion of the event.

Through these hard times, Renae still continues to get our local community businesses to commit to the children and the community. She keeps in touch with our partners. She continues to create, implement, and maintain our technological programs for the youth using service projects.

Renae also worked The College of Charleston public relations department and was instrumental in our center receiving a team to create branding for the center as well as a solid volunteer base through the program they created.

The third grade class was in charge of creating the newsletter for the center this term. They had to select the team themselves. She monitored as they elected a editor, decided who would be the photographer, journalist etc.. Each child was given a job. They learned skills in creative writing, photography, making advertisements, team organizing and working together as a team.

Impact Quote: 

She has worked tiredlessly with our organization and others in the community to build a strong sustainable relationship. Her request from the local college in our area created not only branding for the center but a volunteer base as well. Her continued contact with the City of Charleston Organizations helped to provide services to our residents in the community also is a valuable resource to the center. It gives us a great foundation to continue our service to the community.”
- Reverend King, supervisor

Marketing and Outreach

VISTA Name: 
Kristen Nash
Program Start: 
9/2006
Program End: 
9/2007
Project Description: 

The broad focus of Kristen’s work over the past year was marketing and public relations—helping to make NTRC and our programs more visible in the community.

Project Outcome: 

Kristen produced a variety of written materials and marketing collateral for potential partners, funders, and clients. She assumed responsibility for our quarterly newsletter; created and distributed flyers, postcards, and brochures for all three sites; and provided the photography, design, and some of the written content for our annual report. In addition to Kristen’s writing and design work, she organized several events designed to increase public awareness of our offerings, including job fairs and open houses. Finally, Kristen helped NTRC evaluate and improve its community engagement efforts through focus groups and an internal SWOT analysis. Although marketing was the main focus of her VISTA year, Kristen contributed to NTRC’s day-to-day operations by representing the organization at meetings and outreach events; contributing research, editing, and proofreading services; and performing or creating interviews, surveys, and other workforce development tasks. Kristen’s impact on the organization can be seen in three major ways: first, NTRC marketing materials have stepped up several levels because of her efforts; second, NTRC hosted a successful job fair in August 2007 with over 100 participants; and third, NTRC produced a visually impressive and content rich Year 2 Report for our Chicago Housing Authority funded “Make IT a Priority” Training Program Report in the Spring of 2007.

The best story to demonstrate Kristen’s contributions to NTRC is to tell you what we did when Kristen’s year-long commitment was complete. Despite the fact that prior to her arrival, the position that Kristen filled did not exist, NTRC offered her full-time employment at the termination of her VISTA year because during that year, Kristen proved herself to be a vital member of the team and not someone we were willing to give up. Other than that, most of Kristen’s contributions are best viewed, rather than told. The dramatic improvement in our marketing materials, quarterly newsletters, and reports speak for themselves.

Youth Media Program Building

Organization: 
Portland Community Media
VISTA Name: 
Gariet Cowin
Program Start: 
9/2006
Program End: 
6/2008
Project Description: 

OLLIE, Oregon Learning Lab for Information Education
The Oregon Learning Lab for Information Education, also known as OLLIE, is a collaborative effort between Portland Community Media and Metro East Community Media to meet the media education and technology needs of under-served youth, schools, and community-based organizations in Multnomah County, Oregon. OLLIE provides media literacy, tools and training to a variety of young people by bringing multimedia technology into the classroom.

RESPONSIBILITIES:
The VISTA will work with the OLLIE coordinator, educators from Portland Community Media and Multnomah Community Television, and area schools and community centers to meet the goals of the OLLIE project.

Specific responsibilities include but are not limited to:

• Learn and be able to teach the OLLIE curriculum and equipment

• Participate in OLLIE productions as a trainer

• Communicate with OLLIE Coordinator regarding scheduling

• Keep a personal schedule of OLLIE training responsibilities

• Arrive at OLLIE projects on time and prepared

• Working with community partners to plan successful OLLIE projects and events

• Developing youth outreach and education efforts of Portland Community Media and Multnomah Community Television.

• Participate in OLLIE maintenance and development

• Research and submit OLLIE media works to
International, national and local film festivals

Project Outcome: 

In developing OLLIE’s digital distribution strategy, Gariet has achieved three major accomplishments.

First, Gariet brought the OLLIE program and Portland Community Media into the Youth Video Exchange Network (YVXN) as a steering partner. OLLIE’s participation in YVXN has allowed us to share broadcast quality student work with other youth media centers around the country, as well as acquire youth media content to broadcast on our own channels.

In parallel to his work with NYMAP, Gariet also researched and set up a blip.tv site for the OLLIE program. This site allows us to share our videos with others at any time, and in turn allows our visitors to post the videos on their websites and blogs.

Finally, Gariet developed a website for the project using the Drupal content management system. This site provides a comprehensive resource about the program for the communities we serve, and includes a searchable video database. Through his research and work with Drupal and blip.tv for our youth project, Gariet has set a course for the Media Center as a whole. Recently a staff member expressed that Gariet’s ability to explain the benefits and values of these technologies to others led to the media center to develop a digital distribution plan that incorporated the lessons he has learned. Gariet’s work has also had an impact on the larger community, including interesting and attracting a local foundation to provide operational funding for our project.

Impact Quote: 

Gariet’s technology skills and ability to learn and teach new technologies has been an extremely valuable asset to the OLLIE project. Gariet is also an excellent teacher. He is able to engage and inspire his students as they plan and create their video projects. Gariet’s positive attitude about working with this project and VISTA is enjoyed by those who work with him. His commitment to helping others and the value of youth media is appreciated.”
- Laura Craig-Bennett, supervisor

Transmission Project