Transmission Project

Scott worked with mentor Brittney Fosbrook to create an ongoing, nearly self-sustainable strategic plans for a volunteer-run program in our Community Technology Center. Scott created an online volunteer guide which contains all the “how to’s” and useful links for our volunteers.The guide also contains volunteers agreements and lab rules. Scott also worked with our Systems Administrator to create customized, bilingual computer profiles for our clients, making it easier for our guests to login and use the lab with minimal computer experience. Scott also cleaned up the space physically, getting rid of unused materials and installing useful information sheets for additional resources. In addition to volunteer outreach, Scott also conducted major outreach to clients and to our case management staff, so that they understand the resources available and their potential value to clients.

The volunteer program in the CTC has been successful in that it has increased lab attendance, increased volunteer engagement, and has decreased the amount of staff time necessary to run the lab. However, the CTC is not able to self-sustain on volunteers alone. Scott has been hired as a full-time employee, with half-time duties related to CTC coordination.

Scott was a key player in HPP’s first steps in social media, creating a Facebook and Twitter presence, as well as advising the development of our revamped website. This developed as the need was identified at HPP and matched Scott’s skills and interests.

Stephanie’s primary focus was to develop a marketing database and other technology tools to expand our membership. In the year that Stephanie spent with us we increased our membership by approximately 1/3.

Stephanie’s efforts lead to a significant increase in membership as well as developed a robust marketing and outreach database that will continue to be a valuable tool for our project.

Stephanie took on a number of ad hoc research and other projects based on her interest in immigration law and policy. She also helped to support our social networking initiatives and overall content management.

One of my main tasks is putting together our Annual Report. One of the more interesting elements of the report has been coordinating Chinese translations that accurately capture our programs; luckily there are staff members here who are able to help out with this.

The power of Facebook, Twitter, and many other forms of social media continue to fascinate me. We have some really innovative urban planning, human development, and youth-based programs which I think have great potential to be marketed using social media. It will be a good experiment to see just what is possible using these up and coming tools.

I have been able to apply my IST monies towards an accounting class. While at first glace an accounting class may not seem relevant to my marketing and communications work, it has been beneficial as I am gaining a greater understanding of how my organization operates. Additionally, it has helped me draft the important financial sections of our annual report, and compile content for charity rating websites which closely examine non-profit finances.

Donna completed several significant web-based graphic design and technical projects during her assignment with NAMAC. She has significantly built the capacity of NAMAC’s online interactivity and resource-sharing to reach and assist members and the public around the country and globally.

Donna’s primary focus has been on developing the interactivity of the NAMAC website, in particular the Idea Exchange. This entails identifying which actions/networks are key for building our online presence and in building strong relationships with a team of bloggers who represent a cross-section of our online community, in terms of region, discipline, generation, and other important demographic criteria.

We have received increased traffic to our website, and conduct most of our membership business via the website: from conference and event registration to promotion and marketing, to resource-sharing, news and analysis across the field. The new look and architecture that Donna instituted has branded NAMAC as a leading web presence and has integrated well with our Facebook, Twitter and YouTube social media platforms.

Colleen Beach was responsible for a variety of Web2.0 efforts including work on CMC web efforts including cmcweb.org, californiavoices.org, and CMC Facebook and Twitter pages. Colleen also organized efforts to create an online contact database and e-newsletter for CMC. Our VISTA member came to the project with extensive knowledge of Web2.0, and did considerable research and self-training in areas where she needed additional expertise.

The VISTA would take the lead in implementing the first phase of SF, using Sales Force’s online learning tools, identify the key programs applicable to our needs, and lead the staff through taking the courses and subsequent discussions to enhance learning. The key goals in the first phase of developing our CRM are: to work with our web design firm to connect Sales Force’s online forms to our website and email accounts, create a process for entering leads and contacts, develop email templates for communication, and customize SalesForce to fit our organization structure and needs. This was done for the Thousand Kites project, building on work by previous VISTAs and with support of Kites and other Appalshop staff. Andy brought both knowledge and energy to this work. We anticipate the VISTA member convening meetings, tracking goals, and looking for opportunities to raise the capacity of our staff and community participants in the use of technology that moves our organizational goals forward. Andy worked with Kites staff and community members providing training and technical and design including in flip-video cameras. We anticipate an increased involvement from rural youth, low-income participants, traditional musicians, and stake-holders in the pressing social, economic, and environmental issues facing the central Appalachian region. Andy’s work included all these stakeholders. Andy also contributed to strengthening the Thousand Kites website http://www.thousandkites.org/ which expanded involvement from stakeholders nationally. We intend to do an “assets survey” to evaluate and codify existing opportunities and content being produced through our education, radio, artistic, and community development work that could be migrated into engaging web content. We surveyed over 200 of our partner organizations leaving behind a clear needs assessment of our community. Our internal assessment is ongoing.

Appalshop as a whole has an expanded understanding of the use of databases and particularly SalesForce. We have also learned from the work done by the Kites project developing and presenting work based on the emerging Kites model. This is a model we will adapt for other projects.

Andy also developed and used a process for using MoxX for updating Appalshop “front page” which we continue to use. He also developed a much-improved website for our annual Seedtime on the Cumberland festival http://appalshop.org/seedtime/ This site served us well before the Festival and will continue to be a resource as we work with community partners to plan next year’s events.

With the help of two staff members, two interns, and one volunteer Robyn was able to investigate needs, develop a structure, select software to satisfy needs, test, and receive approval to launch a new website for KDHX.org. Robyn’s work was completed methodically and with a great deal of care. The site is currently in a late beta testing stage, and is expected to replace KDHX.org within two months of the termination of Robyn’s service period.

The scope of our project was quite large and it was intended to allow for discovery at the beginning to determine what work would need to be completed. The discovery revealed a large amount of work to replace all of the existing website functionality with the new system. Robyn discovered an innovative way of using a software called JomSocial to build a social network within KDHX.org. This unique tool enables audience members to connect to and interact with radio and television show hosts in a way that was never before possible. Additionally, Robyn was able to investigate the use of a magazine management component for Joomla! called K2 that simplifies and expands upon our capabilities to present complex data and metadata. Her investigation and skillful testing of this component has completely changed our management of content and multimedia on KDHX.org

Nickey has totally revamped our social marketing presence and strategy, increasing our Facebook network to over 1200 fans and bringing our Twitter followers to over 1700. She also revived our long-dormant blog - helping develop a schedule and model for posts from staff and participants, redesigned our YouTube channel, participated in our website redesign project with the Taproot foundation, and redesigned our templates for program outreach and registration. Nickey has done a great job of developing new ideas and really showing leadership in terms of growing our online community - and understanding how to be an active contributing participant in networks like Twitter and Facebook. Where many organizations will simply Tweet or post about their own successes, Nickey has helped us learn to offer interesting articles, videos, analysis and funding opportunities to our networks. That way, when it does come time to promote our own programming or events, our network doesn’t feel bombarded by asks. She and I have worked closely together in developing strategies and making decisions, and she has shown great initiative and leadership skills in being able to take projects from idea to execution.

Thanks to Nickey’s efforts at developing our online presence, Reel Grrls has become a significant contributor to online discussions of women and media within the Twitter community. Many of our outreach materials - in print and online - have had major facelifts. And we’ve finally launched the “GAB (Grrls Advisory Board)” - a youth-led advisory group that was in the works for a long time before Nickey’s energy was able to bring it to life. We are currently working to reframe our intern job descriptions to include some of the work that Nickey has been doing on an ongoing basis. Additionally, Nickey is developing a social marketing handbook that will help us integrate ongoing social marketing tasks into permanent staff members’ duties.

Nickey has a great eye for graphic design, so she has pitched in to help redesign program outreach materials, event programs, enewsletters and DVD covers - which has been a huge asset in presenting a vibrant image of Reel Grrls to the outside world. Nickey has also jumpstarted our Grrls Advisory Board, led a couple of Reel Grrls Productions projects for clients, and started a plan to create a sales catalogue of our DVD library.

Sharon was responsible for expanding our use of social media and for upgrading the website. She assisted with the implementation of radio schedules and class curriculum. She was part of the team that coordinated live broadcasts and ran her own radio show.

Our ability to use social media in basically now in place, as is the process for website updating. The radio curriculum has been further refined.

The VISTA member has been instrumental in increasing the overall capacity of the Community Technology department. We now have documented standards and procedures for deploying residential and community Wi-Fi networks, as well as a track record and experience that can be used to provide technical assistance to other groups seeking to deploy similar Wi-Fi networks. We have compiled not only the technical procedures for wireless deployment but also a best practices guide, as we have learned from the challenges we’ve faced. The VISTA also helped to develop criteria and a process for selecting future contractors for our new networks. To ensure the sustainability of our networks we need to continue working with LTSC’s real estate and property management departments to develop a system for ongoing support and maintenance of the networks.

The VISTA member also assisted with grant writing, reporting and research to support and build the capacity of the Community Technology department. She also helped with program and curriculum development for the DISKovery Center’s digital media classes covering basic computer and internet skills to more advanced digital video editing and production. She also established a public access WiFi network at LTSC’s DISKovery Computer Center in Little Tokyo. The VISTA’s accomplishments in these areas seemed a natural addendum to the stated goals. She has proven herself to be highly competent in many areas and has therefore been given additional projects and responsibilities, as time and her own interests allowed. Since she is extremely self-motivated and is capable of accomplishing projects thoroughly and quickly, we were able to involve her in additional projects beyond what was proposed.

- Development of community and residential wi-fi resource materials made available online.
- Development and dissemination of publicity and outreach materials to promote the Little Tokyo community through flyers, a community blog developed by and for community wireless users, print materials and a community wi-fi website.
- Establishment of a community wireless blog to document the challenges and successes in deploying community wireless networks.
- Deployment of three new free community Wi-Fi networks in LTSC’s affordable housing communities. Accomplishments toward achieving stated goals:
- Curriculum developed for wifi trainings in the form of a wiki. The wiki was developed with some server assistance from Wataru Ebihara, LTSC’s Network Administrator.
- Resource materials developed for wifi users / volunteers / nonprofits wishing to start wifi networks, also on the wiki.
- Flyers for outreach developed with Spanish translation help from Sugey Salazar, computer instructor.
- Community blog developed using a free blogger account. The VISTA has worked to transition administration of the blog to the LT community council for its ongoing sustainability.
- Computer Adoption Program (CAP) program planned and organized, and additional wifi curriculum developed for the class
- 10 families served.
- Wifi deployed in the Reno Apartments using open source mesh routers from Open Mesh and broadband over power (BPL) technology to deploy a robust network at Reno. Switched Angelina Apartments to open source Open Mesh to enable better usage tracking.
- Usage tracking of Wi-Fi networks
- using free and open source tracking called CoovaOM, developed tracking methods and documentation for residential Wi-Fi networks.
- Developed a Request for Proposals for the development of 5 new broadband networks in affordable housing projects; developed criteria for selecting a proposal and oversaw selection of contractor for these new networks.