Transmission Project

He is good at working one-on-one with individuals and as a utility person on video projects. For example he helped set up and break down the mobile TV rig at a recent Lowell Symphony concert and at this summer’s Lowell African Festival. In between setting up and breaking down he participated as a camera man. He also has video editing skills and has completely edited a few TV shows highlighting community organizations, eg., a half hour show on (The Merrimack River) Clean River Project.

Tom has played a vital role in the LTC’s media work in a number of Lowell’s festivals such as the Lowell Folk Festival, the Lowell African Festival, the Southeast Asian Water Festival. He has worked as a youth project mentor with the River Ambassador Project, the Light of Cambodian Children project, Lowell Catholic High School’s media project, the UMass Lowell GEAR-UP summer project, the United Teen Equality Project and others. He has helps with one-on-one tutoring of new producers involved in two or three religious organization’s TV shows. He has helped out in our vast infrastructure upgrading program as well.

The VISTA conducted research into best practices, implemented the findings, and prepared monthly reports of social media participation data (twitter followers, facebook fans, myspace friends, etc). As a result, the VISTA has significantly expanded our social media outreach on MySpace, Facebook, and Twitter. The VISTA also worked with our food pantry manager to develop a blog to raise awareness, funding and food for the food pantry – see ffon.tumblr.com for the result. The VISTA conducted a social media use study of other nonprofits in St Bernard Parish, Louisiana, and a preliminary study of social media use by nonprofits in the greater New Orleans area that are doing the same type of work as the Community Center (long-term disaster recovery) has also been completed. Data from these 2 studies is currently being analyzed and the findings will be used by our next VISTA to further develop the social media strategy used by the Community Center.

The VISTA prepared 2 short videos which the Development Director integrated into the end of the year fundraising campaign (both available at www.youtube.com/ccstb), including the “Thank You” video which was the cornerstone of this campaign. The VISTA produced a 5 minute overview of the Community Center and a volunteer testimonial (all available at www.youtube.com/ccstb). The VISTA also compiled a CD that contains a comprehensive introduction to the Community Center of St Bernard. The CD includes video footage of hurricane Katrina damage to St Bernard and surrounding parishes, used by permission of levees.org, along with statements from the Community Center’s Executive Director, and a 12 minute video shot entirely by the VISTA that has interviews with key Community Center staff and details both the services available at the Community Center as well as ongoing needs. This CD is distributed to Community Center donors who give more than $25 as well as offered for sale for $10 to the more than 1,100 volunteers from all around the world who come to the Community Center annually. The 12 minute video will also be a key component in the various fundraising tours that the Executive Director is planning for coming months.

Activity 3, the online giving catalog, proved the most challenging of all the tasks undertaken by the VISTA. Deciding on items to include and whether to structure the catalog as a retail sale (eg buy t-shirt with the Community Center logo and part of the sale price goes to the Community Center) vs a sponsorship sale (buy a hot meal for 40 people for $10 or 200 lbs of rice for the food pantry for $50) was the first challenge. In the end, after a review of what other non-profits are using, a sponsorship sale based on that used by Heifer International and the World Wildlife Federation was chosen. The next step was coding this catalog, including setting up a shopping cart that automatically generates the ability to choose from a variety of “thank you” e-cards for the purchaser after the sale is complete. We are very grateful to the VISTA for his dedication to the project and his willingness to develop his technical skills which enabled him to finish this complex project.

Amy played a crucial role in this path to success for the MoLLIE project. She produced an eight minute promotional DVD for the MoLLIE project. The DVD has been extensively utilized over this past year to immediately familiarize area teachers, principals, and school administrators with the educational services provided by MoLLIE. Amy’s production has been crucial in spreading the word in our community of the availability and the successes of the MoLLIE project. Not only is the promotional DVD an accurate portrayal of the efforts of the MoLLIE project but it also represents the talents of Amy as a film and video artist. This year, in national competition, Amy’s DVD won the Alliance for Community Media award for documentary video.

Amy has also provided stellar service to MoLLIE by producing for cablecast a weekly program entitled MoLLIE Matinee, a showcase of the works of students and NPOs produced with MoLLIE assistance. By the end of this reporting period there were 44 thirty-minute episodes of MoLLIE Matinee, with more in production.

The MoLLIE office underwent major changes this summer with increases in staff and a move to a much larger office. Amy did a superb job of handling the logistics of the move as well as developing and implementing new organizational procedures for all aspects of the operation, including staff, equipment, and scheduling.

Additionally, Amy has taken charge of making sure that the work on each project in completed, compiled, put to tape, and aired on GRTV as part of “MOLLIE Matinee” which airs every Tuesday at 3:30 p.m. In many ways, the most important part of the video process (including script, story board, shooting, and editing) is watching the final product air on TV, and Amy makes sure that this part happens each week.

Finally, though it hasn’t been mentioned the biggest part of Amy’s work (as it is with every member of our team) is going to the schools and after-school centers and working directly with the students. Amy has a gift for working with students, and a strong background in video production that results in both high-quality student videos and high-impact learning.