Transmission Project

We would like to host a VISTA member who will develop effective online communications that complement and support program work for ACDC’s youth program, Asian Voices of Organized Youth for Community Empowerment (A-VOYCE). This person works to inform the development of online strategic initiatives, and assumes primary responsibility for content development and strategy. A-VOYCE serves youth ages 13-19 from the Greater Boston area, with an emphasis on low-income youth from Boston and urban Asian American (AA) communities. This youth development program fosters leadership potential and encourages youth to develop an active voice in their community through two project tracts: producing and leading Chinatown walking tours and producing a weekly radio show that broadcasts on WMFO 91.5 Tuft Community Radio.

The VISTA member will primarily be responsible for creating a strategy to use web 2.0 tools such as, but not limited to, Facebook, Myspace, YouTube, blogs, and wikis,for publicity, marketing, and fundraising purposes. Depending on the VISTA member’s interests, s/he will have the opportunity to identify synergistic approaches that align electronic media and web content presentation with enterprise objectives. Possible projects would involve developing an online marketing plan to increase number of paid walking tours or creating a prototype for disseminating the audio walking tour. While the VISTA will not work directly with youth, s/he will be instrumental in growing the youth program by providing a framework for using web based tools and forums to share A-VOYCE projects such as podcasts of our radio shows, oral histories, and excerpts from a forthcoming A-VOYCE literary magazine. S/he will also work with the youth programs staff to identify best practices for media education and engaging youth in producing web media content.

The Corps member will be part of CAN TV’s strategic moe toward helping groups repurpose content for strategic placement on multiple platforms such as social networking and video sites, RSS feeds and other resources. The Corps member will work with 5-10 nonprofit groups that use CAN TV and will help determine how to best extend content via multi-media platforms to achieve better results. The findings will help inform the updating of CAN TV’s workshops and classes to better respond to a transitioning media environment.

The Corp member will work with staff to evaluate client needs, examine best practices and elicit information about “lessons learned.” Curriculum will be developed that integrates new media tools and responds to client needs. CAN TV’s participation on multiple media platforms will provide an opportunity to learn by doing, training the trainers that work through CAN TV, who will then be responsible for training the public.